This is the third in a series of guest posts from expert Susanne Myers.
Time sure flies when you are having fun. This is my third and last guest blog post for you here at Connie’s blog. I’ve had a blast sharing some link building strategies with you over the past few days and would love to end this short series with one of my favorite strategies – Article Marketing.
We’ve already briefly discussed SEO (search engine optimization) and how we can build links with keyword rich anchor text to improve our rankings (and thus the amount of traffic we get for FREE from the search engines). One way to get strong keyword rich links is to write and submit articles to directories like Ezinearticle.com. Connie is great at doing this consistently and I wouldn’t be surprised to hear that a fair share of her traffic (and thus her subscribers and customers) are coming to her sites because of all these articles out there.
Here is my very simple three step approach for writing articles to build backlinks. Then at the end I’ll share two secret power strategies with you that will give you even more “seo power” and traffic.
Simple Three Step Article Marketing For SEO Strategy
Step 1 – Come Up With A Related Topic
I look at my blog post and then come up with a related topic. This makes it easy for me to write the author resource box or byline later and makes sure that my article content flows nicely into the content on my site.
Step 2 – Write The Article
Come up with a compelling title and then write your article. Break it up into short paragraphs that are easy to read. Make it interesting and share something of value in your article.
Step 3 – Write The Resource Box
Last but not least, it’s time to write your resource box. This is the whole reason to write articles. Put some thought into it and write a unique resource box for each article that flows nicely from the article to the link you are including. Don’t forget to include a strong call to action as well to get people over to your site and do what you want them to do (sign up for your list, buy a product, or just read some additional content).
Secret Power Strategy #1 – Optimize Your Articles
Do a little keyword research and come up with a long tail keyword for your article. Many article directories are authoritative enough that just using a not-to-competitive keyword and including it in your article title and a few times in the content is enough to get your article ranking in page one of Google.
Secret Power Strategy #2 – Promote Your Promotions
Last but not least, you want to go out and promote your promotions. Write another article and link it to an article of yours at an article directory that’s already starting to rank well in the search engines. Bookmark the article using social bookmarking sites like delicious and stumbleupon. Build a squidoo lens or hub page and link to a few of your articles from there. In other words promote your promotions to get those articles ranking even better and send you more traffic and stronger links.
That’s it from me. I hope you enjoyed this short little series on link building. To learn more, consider joining my link building program at http://budurl.com/easylinklove and come on over to my affiliate marketing blog at http://www.affiliatetreasurechest.com.
P.S. If you have any questions or comments about using article marketing to build links, please leave a comment and I’ll be sure to reply.
P.P.S. If you’d like to read more of what I have to share about link building, affiliate marketing and such, take a look at my affiliate marketing blog