Adding value to what you promote as an affiliate will increase your income dramatically. I learned this very quickly, and have gone on to be a top affiliate for some of the biggest names on the Internet. When you are deciding what to offer as a value add to your affiliate promotion, remember to consider the cost of the product or service, the topic of the product or service, and what your prospects have come to expect from you. When you think of these things and address them up front, your bottom line is certain to increase.
If the product you are promoting is less than a hundred dollars, you may want to offer one of your own products that is in the same price range. If you do not have any products that fit that category, you can always put together some private label rights (PLR) products that are complimentary to the topic of the affiliate product you are recommending. If the product or service is relatively expensive, more than about five hundred dollars, you may want to offer a thirty minute phone consultation to those who purchase through your link.
Also take a look at what your prospects have come to expect from you. If you have promoted products, courses, services, and other programs in the past, think about what you have offered them as a value added bonus. If you have never offered a bonus of any kind, start slowly and offer something small. This will give you the opportunity to see how this works with your list and to ask for their feedback about this. Marketing strategies work best when everyone is involved.
I have found that offering a thirty minute phone consultation works very well with my prospects. This gives me a chance to get to know them more, and they can see what it would be like to work more closely with me. Some of my mentees started working with me after one of these consultations. The know, like, and trust factor is always at play in business, whether online or offline. Speaking one on one on the phone with someone on your list will change your relationship with them dramatically.
Think about what value you can add to what you promote as an affiliate. The more relevant to what someone is purchasing, the better. We all like to receive a bonus gift when we make a purchase, so think outside the box and see what you can come up with that would make sense to your market.