December 21st, 2014

Announcement: Huge Profits Tiny List with Connie Ragen Green

Subscribe To Connie’s Podcast Series

Making huge profits with a small list is possible! My name is Connie Ragen Green, and I’ve been making a full time living online since 2006. I have successfully built a five figure a month income with a very small list. In fact, I was earning six figures a year long before I had one thousand people on my list, and I can teach you how I did this by following some simple marketing strategies based on affiliate marketing, product creation, and joint ventures. I am now a list relationship coach, helping others to build a relationship with the people on their lists in order to increase their online income.

The mission of this site is to teach you how to monetize your list, no matter how small it is. I will share what has worked for me, and welcome your comments and suggestions for what other information you would like for me to share with you.

Even though it is important to be continually growing your list, you certainly do not need a huge list in order to make an excellent living with your online business. Thanks for being here, and be sure to sign up on the right to receive an email notification when I write a new post twice each week. Feel free to leave a comment on any post that resonates with you, and share your own experiences about making big money with a tiny list. I have completed my first book, Huge Profits With A Tiny List: 50 Ways To Use Relationship Marketing To Increase Your Bottom Line, and it is now available. Click on the picture of the book on the right to get your copy today, or visit Amazon.com directly to see what else I have available.

My latest books are now available. The titles include Huge Profits With Affiliate Marketing: How To Build An Online Empire By Recommending What You Love and The Inner Game of Internet Marketing, co-written with author Geoff Hoff. Click on the link on the right, or visit my author page on Amazon or Barnes & Noble to order your copy today.

Finally, The Weekend Marketer, is available! I spent almost a year creating this book and online course based on the principles and Connie Ragen Green Weekend Marketerstrategies I used to make the jump from working as a classroom teacher and real estate appraiser to coming online full time in 2006. You can do the same thing, and I’m here to assist you. No matter where you are right now, the Weekend Marketer™ book and program will help you to achieve the success you want and deserve.

It is my hope that you will join me on your journey of turning your ideas, interests, and passions into a lucrative online business. The first Weekend Marketer Live Workshop was in October in Las Vegas, and was so well received that I hosted two more – one in April of 2014 and the third one in October of 2014.

My latest book, The Transformational Entrepreneur, has just been released in October of 2014. This book is the culmination of everything I have learned since coming online in 2006. My next live event will be based on the concepts and strategies I teach in this book and is scheduled for May of 2015.

December 15th, 2014

Content Creation Strategies

content creation strategies Content Creation Strategies: Brainstorming Beyond Simple Observation

Observation is your best source for content creation strategies and delivering the type of content your audience really wants but we all run short on ideas now and then. If you find yourself getting stuck with this, here are some excellent ways to get the content creation idea ball rolling again.

  1. Read/watch the news and current events. Pay attention to what’s happening in the news and many times you’ll find something that ties in perfectly to your audience’s interests. For example, if your target market is parents of teens and stories of online dangers or even of inspiring kids is a potential subject to share and comment on.
  2. Keep a notebook with ideas. Always keep a little notebook or your mobile device handy when you come across ideas. Sometimes a little story about what happened to you at a restaurant or your kid’s soccer game can become a relevant lesson to your readers.
  3. Product reviews. People always appreciate detailed and honest product reviews. A good review will discuss a product’s features and potential benefits. It will also clearly show who the product is suitable for and perhaps who it is not. It will also talk about any potential drawbacks to be aware of.
  4. Conduct case studies with your clients and customers. Case studies are perfect because they can be highly-informative, but also provide amazing testimonials for your business.
  5. Interview other experts/celebrities in your market. Now I don’t mean get Angelina Jolie or some other big-time celebrity; instead, find people in your market that others turn to for information, guidance, and even entertainment.
  6. Have someone interview you. This is an super easy way to create content simply by answering questions. You can even have your own readers submit questions for the interview.
  7. Look at previous content and expand on it. If you previously created some popular content, see where you can expand it or possibly target a certain aspect of it in finer detail.
  8. Create a ‘Top 10′ list. If writing isn’t your thing, this is an easy way to come up with plenty of ideas in bullet point form. For example, ‘Top 10 Ways to Use SEO to Drive Traffic to Your Blog.
  9. Entertain. People use the Internet for information but also for entertainment. You don’t always have to come up with earth-shattering information to impress your audience. Have fun, inspire them or make them laugh.

I hope you found these ideas to be helpful ones. What are some of your ideas and suggestions for content creation strategies that have worked well for your online business?

December 12th, 2014

Podcast: Debbie O’Grady on Accountability

Debbie OGradyDebbie O’Grady, dubbed the ‘Queen of Accountability’ by her clients, will make sure you stay on track to get everything done and achieve all of your goals in business. Her goal is to hold people accountable so they can make their dreams come true. I’ve known her for about five years now and can honestly say that she walks her walk and talks her talk.

She also has a brand new book available called The Accountability Edge. I was one of the contributors to this book and am amazed at the others that Debbie connected with to contribute their thoughts on and experiences with accountability as well. It turns out that having someone to be accountable to can do more than increase your income potential.

In this interview we get down to the basics as to how Debbie got started with her online business, what she did previous to coming online, and how she intends to revolutionize the world of entrepreneurship with her strategies and methods for helping people get started, stay on track, and accomplish their goals. She also shares more about her background and how she came to be working with people online. Recently I was with Debbie at a Mastermind event she coordinated as the facilitator and was impressed at her skills with this.

The Accountability EdgeDebbie is someone you will definitely want to know. I would encourage you to start by reading her book, and then reach out to her on social media to see what the future may hold for both of you. Whether you are a small business owner or an entrepreneur, accountability will definitely make a difference in the results you experience, now and in the future.

November 29th, 2014

New Marketing Strategies 2015

New Marketing Strategies 2015New Marketing Strategies 2015

After doing things in the same way for the past couple of years I am happy to report that I do have a new philosophy when it comes to building a sustainable business for 2015 and beyond. It is a three-pronged approach that is working extremely well for me and for many of my students around the world.

The three prongs consist of a blog, a podcast, and a book. These work extremely well in unison to build your business exponentially. Additionally, you’ll want to have a signature course or training to offer on your topic, but let’s start out by discussing the main elements in this innovative and intensive marketing strategy.

When I say a blog, I am referring to having a hosted WordPress site on a domain you own and control. I recommend Blue Host for your hosting (http://BlueHostSolutions.com) and from there you can install WordPress with just a few clicks without any additional expense. This will cost you less than a hundred dollars a year. Get your domains from GoDaddy through my discounted link (http://ConnieLoves.me/DomainSale).

Start adding content on a regular basis to let readers know what you have to say about your topic. It will take some time to find your voice and feel comfortable sharing your thoughts and ideas in this way, but once you get into the habit of posting you will see how effective it can be for your business as readers come to know, like, and trust you as an expert on your topic.

You are able to add what you need to this site to set up your podcast. A podcast is simply an audio recording that you distribute on iTunes. Talk about your area of expertise on your topic for fifteen minutes a week, or for any amount of time that works for you. Be sure to include a link back to your blog to further connect with prospects who find you there and want to know more. You can see what I’m doing by visiting http://ConnieRagenGreenPodcast.com.

The third prong is a book, and that is much easier to write than you may be thinking. I just published my tenth book in October and still can’t believe I have been so prolific over these past several years. I have also compiled about half a dozen books and contributed to more than a dozen others. You can see this at http://ConnieRagenGreenBooks.com. Start by writing just one chapter – about five hundred to a thousand words – and then find others to do the same. Use a common theme to make it appealing to a wider audience and you will join the ranks of being a published author. Later on you can write your own books on your topic.

If you want to take this all to the next step, create a course or training about what you know. I refer to this as a signature course because it is what you will become known for in your field. Over the past five or so years I have created courses on affiliate marketing, being a ‘weekend marketer’, writing a book, and several more. It’s a way of reinventing yourself to breathe new life into your business. As an entrepreneur this keeps it all interesting as we continue to grow and build our businesses.

Let’s recap on this process I have explained here:

  • Set up a WordPress site to blog regularly
  • Use this site to host a podcast on iTunes
  • Write, or contribute to a book on your topic
  • Create a signature course on your topic

This coming year is your opportunity to blow up your business with new clients, products, and visibility. With the recession clearly behind us, there is no reason why you can’t enjoy the best year of the past decade. Use my three-prong approach to get moving quickly, and consider adding a signature course to make it even more effective.

November 28th, 2014

Podcast: Eve Koivula: Online Marketer From Finland

eve koivulaEve Koivula is a  self-proclaimed Lifestyle Business Discovery Mentor. She lives in her native country of Finland, a place I have adopted as my second home because I’m there every year to visit my extended family and have come to love this country very much. When I first heard of Eve through a mutual online connection I knew I had to reach out to her to learn more about what she was doing and how we could build a relationship based on our commonalities.

Marketing since the 1990s, Eve has an incredible background that made coming online a natural choice. She says that although methods of marketing have changed over the years, the basic principles have not. She is also trained in graphic design, something I always envy because of my lack of skills and ability in this crucial area.  Her site – Neat Home Business – is one I would encourage you to visit.

Another of Eve’s talents and interests is that she competes with lifting kettle bells and coaches with people to help them excel with this, too. She has earned both National and World titles and has many videos on her YouTube channel where she demonstrates the proper techniques.

Eve and I had a discussion of how athletics and business are very similar when it comes to being successful and working efficiently. We share many of the same goals and ideals for the people who come to us and want to build a lucrative online business.

I will meet Eve in person when I travel to Finland for the holidays, so please leave a comment here if there is anything you would like for me to ask her about marketing, sports, or life in general and I will add it here in this post when I return from my trip.

 

November 15th, 2014

Influence Purchasing Decisions

I was reading Neil Patel’s insightful post on how to influence purchasing decisions and realized that there is still so much I need to learn about this for my own business. Even if you are driving massive amounts of free and paid traffic to your websites, chances are that less than 1% of these visitors are actually purchasing anything from you.

But it turns out that you can actually influence people to make a purchase. Take a close look at this infographic

October 24th, 2014

Becoming An Expert and Authority

Becoming An Expert and AuthorityBecoming An Expert and Authority

I have said many times that it is possible to become an expert and authority in your chosen niche in about ninety days. You may question the validity of this statement, but I have experienced it within my own business and in that of dozens of my students over the past several years.

Most likely you have spent years developing the knowledge that made you the person you are today. You are unique in your thoughts, actions, and perspective in regards to your niche topic, so why not maximize the return on your knowledge by leveraging it gain authority, credibility, and even celebrity status in your marketplace?

Everything changes when you adopt this strategy to your business. Once you are seen as an authority, or expert, in your particular field, it can open up the door for a variety of business opportunities like speaking engagements and even book deals that can grow your business and fuel your success even more.

These are the three ways to jump start your success:

  • Write every single day on your chosen niche topic. This would include blogging, writing short reports, and a full length book.
  • Talk about your topic with live presentations, online webinars, podcasts, and interviews.
  • Teach your topic to others through live and online courses and with ‘how-to’ books.

Becoming an expert and authority in your field will make the difference between so-so success and incredible success!

Please share your own experiences with us by commenting below.

October 18th, 2014

How To Create Digital Products Fast

How to Create Digital ProductsHow to Create Digital Products Fast

One of the best things you can create and sell to your audience is digital information products. Digital products can be in many formats today – from text to audio to video and anything in between, or a combination of all of the above. The thing that all digital products have in common is once you’ve created the main product there is no incremental increase in costs. In fact when it comes to digital products, your costs go down the more you can sell. Once you learn how to create digital products fast, the sky is the limit on what you can achieve as an entrepreneur.

If you can develop digital products for your audience, and through product and packaging design make more sales, your profit potential is unlimited. You won’t need a factory, a warehouse, or even a post office to ensure that your audience gets your products. You simply need a digital delivery method, a checkout method and top-notch design to ensure that your audience notices your product over other products.

 

Anyone Can Create a Viable Digital Product

If you have an idea, a skill, or knowledge of interest to others, you can earn money from digital products. Digital products are a great way to sell information, courses, eBooks, coaching programs and more. With digital delivery you can sell your products for a lower cost. And the truth is, anyone who can teach something to someone, or give information to someone about what they know, can create and successfully sell digital products.

 

Information Products are Inexpensive in the Long Run

The most expensive part about selling digital products is creating the product itself. You will need to invest time and effort into preparing a product or a series of products for your audience. You may need to invest in technology, talent or labor for various parts of a digital product. The biggest investment will be either money, or time if you do it all yourself.

 

Common Digital Products

The one type of digital product you’re probably most familiar with today is Kindle eBooks. Amazon has revolutionized the publishing industry with their Kindle Direct Publishing platform, and what’s more, it costs Amazon practically nothing in terms of manpower to host and house their publishing house. It will cost you absolutely nothing either to publish to Kindle platform in terms of hosting the files or selling your book. You can earn from 35 to 70 percent of the cover price.

Usually, self-published digital booksellers actually earn more per book than they do with traditional publishing. This is because there is no cost for printing, and the cost of file transfers is really very small – almost nothing. It’s all digital with no physical product so it’s all server space, which is inexpensive when you own your own servers like they do. This is why the percentage they take covers it.

 

You Can Earn High Profits Selling Digital Products

Imagine if you can have a multiple six-figure business just by sending your audience digital files – nothing physical at all. Not even a paper invoice is required. There are no set manpower needs and the sky is the limit on what you can produce in terms of information for your audience to digest and money you can earn, and at the same time your expenses are super low. What could be better than that?

If you would like to get started as an online entrepreneur creating digital information products, the training I highly recommend is called Product eClass. Download your complimentary Special Report ‘From Zero to Done in 2 Hours‘ and you’ll be on your way to becoming a digital information product creation machine.

 

October 2nd, 2014

Search Engine Marketing – What Is It Exactly?

Search Engine MarketingSearch Engine Marketing – Part I of a Four Part Series

Search Engine Marketing is a term you’ve probably heard many times. But what exactly does it mean? The term refers to the different ways in which companies get noticed and attract customers to their websites. Some of the related areas include pay per click, click through rates and search engine optimization. In this four-part series, we will explore these different areas and how you can use them to build your business.

Search Engine Marketing, or SEM, has been around for years, but it is always changing and improving in order to maximize profits. It does take some knowledge of the process in order to make it work well for you and improve business on your site.

There are several different tools involved in the Search Engine Marketing process. In this report, you will learn how to understand and use them in order to optimize your website and increase profits.

The History of Search Engines

Let’s begin with a little history on the subject. After the invention of the internet brought a world of information to our fingertips, the most important next step was to come up with a way to easily search this infinite field for specific, relevant results. Tech programmers and mathematicians worked together to develop algorithms which allowed people to locate information quickly using search engines. These search engines grouped relevant results together within the given search parameters.

It wasn’t necessary for us computer users to learn these complicated algorithms. The techies made the search capabilities user-friendly by setting up a search box where all we had to do was enter words or phrases, now known as keywords. By entering these keywords for a search, suddenly the whole wealth of information available on the internet became easily accessible on the screen in front of us.

The original algorithms have changed, and continue to do so, which means they are unpredictable. However, savvy marketers stepped in and developed a way to use these search results to direct searchers to a particular site or webpage. Online businesses were eager to use these search results to boost their business. But the engineers who developed the search technology also wanted to realize some profit from the effort they put into providing this free search capability to the public.

The search engine operators realized that businesses would be willing to pay a premium to have their companies appear on search result pages, regardless of how their search engine optimization was perfected. The most popular search engines, including Google and Yahoo, began to sell advertising space on their search result pages. This was the beginning of the sponsored ads and links which are now prevalent on these pages.

This idea worked well and brought in enormous revenue for both the advertisers and the search engines. These companies now offer marketing programs which allow businesses to bid on top ad placement within search results and learn how to use specific lists of keywords to create compelling ads.

The Basics of Search Engine Optimization

Of course, optimizing your website to appear high in the free search rankings is a very important part of maximizing your business. You will want to start this process right away. However, seeing profitable results does take some time. While you wait for the traffic from your search optimization to generate, it may be wise to invest in some paid search placement to keep your business flowing with immediate traffic.

The way in which search engines rank websites has changed a lot over the course of the past decade. While the basics remain the same, there is now more of a focus on ‘off page factors’, as opposed to ‘on page factors’. These are terms we will explore more in depth later in this article. The skyrocketing expansion of social media is also playing a huge role in how rankings are determined. It’s important to factor this trend into consideration.

In my next post, I will cover the basics of what people search for and how to improve your rankings in those searches. (Read Part II in this series on search engine marketing here).

October 2nd, 2014

Search Engine Marketing Tips

Search Engine Marketing TipsSearch Engine Marketing Tips – Part II of a Four Part Series

In our continuation of the series on Search Engine Marketing and Optimization, I will start at the beginning, and cover the basics of what people search for and share my very best search engine marketing tips with you here..

Keywords are the Key

The most important factor in doing and attracting business on the internet begins with words. Knowing how to use words effectively is the key to getting results. But how do you know which words to use in order to get the results you want?

We have all heard of keywords. We know that these are the words consumers enter into a search box to find what they’re looking for. It’s’ a good idea to start with words you think they would likely use. However, not all words are equal. Some are used more frequently than others; and if you choose the wrong words you could limit traffic to your site. There are programs which can analyze keywords for you, but test marketing words is the only way to know for sure which ones work the best.

As the owner of your business, you know your products and services better than anyone else. This gives you an advantage. Use this knowledge to generate the keywords that pertain best to your specific site. This will give you a good start in the search optimization process.

Next, you have to think of other words. Remember that not everyone will know exactly what they are searching for. For example, imagine a website which sells seeds. Someone who wants to plant a garden from scratch may not know exactly which seeds they want or which will grow best in their particular area. To attract traffic to your site, you will need to envision a list of general keywords which someone in this situation might use to begin their search.

An excellent way to find useful keywords is to research your competitors’ sites. Which words are they using? Are they using them in different ways than you are? Studying the competition is a valuable way to mine information for your own keyword generation.

Do not overlook the powerful keyword research tools that are currently available. These sites are great places to help you determine the best keywords for your products, services and market.

You should end up with a list of hundreds, maybe even thousands of keywords. You want to have plenty of options to choose from. Single keywords are fine, but it is an even better idea to combine words into unique phrases. This is known as ‘long tail marketing’, and it is a very popular technique for achieving higher search engine rankings.

For example, consider the seeds again. ‘Seeds’ is a well-known search term, but ‘seed sellers in Orange County’ narrows the search to a specific group of searchers, ensuring serious customers will find your site.

How Search Engines Relate to Content

Search engine optimization should be built into every aspect of your website. Since search engines look for keywords on unique web pages, making sure to put those keywords in all of your content, including titles, headlines, links and other elements, can help boost your rankings. However, for long-term results, a bit more is required. A website must regularly produce fresh content to make itself relevant to search engines. Continually refreshing your site’s content will go a long way towards securing a high spot in the rankings for your keywords.

There are many ways in which content benefits your site in a Search Engine Marketing campaign utilizing SEO as a tool. Spend some time thinking about what you want to offer to your search traffic. Make sure your unique content fills a need. This can be done in a variety of ways:

  • Provide informational articles which demonstrate your expertise in a certain area your customers will find relevant
  • Uncertain visitors can reassured via how-to articles which will convince them to buy your product
  • Feature product reviews and customer testimonials to solidify your credibility and reputation as a seller
  • To gain greater exposure across the Internet, be sure that your site appears in article directories

It is vital to keep your website fresh by continually updating content. Search engines crawl and rank the content on your site. It generally takes a few months, or even a bit longer, before you will have enough results to let you know whether your optimized content is working effectively. That is why this should not be the only marketing tool you use for Search Engine Marketing. Come back tomorrow for my next blog post, in which we will explore other available tools.

Read Part III of this series on search engine marketing here.