September 27th, 2014

Announcement: Huge Profits Tiny List with Connie Ragen Green

Subscribe To Connie’s Podcast Series

Making huge profits with a small list is possible! My name is Connie Ragen Green, and I’ve been making a full time living online since 2006. I have successfully built a five figure a month income with a very small list. In fact, I was earning six figures a year long before I had one thousand people on my list, and I can teach you how I did this by following some simple marketing strategies based on affiliate marketing, product creation, and joint ventures. I am now a list relationship coach, helping others to build a relationship with the people on their lists in order to increase their online income.

The mission of this site is to teach you how to monetize your list, no matter how small it is. I will share what has worked for me, and welcome your comments and suggestions for what other information you would like for me to share with you.

Even though it is important to be continually growing your list, you certainly do not need a huge list in order to make an excellent living with your online business. Thanks for being here, and be sure to sign up on the right to receive an email notification when I write a new post twice each week. Feel free to leave a comment on any post that resonates with you, and share your own experiences about making big money with a tiny list. I have completed my first book, Huge Profits With A Tiny List: 50 Ways To Use Relationship Marketing To Increase Your Bottom Line, and it is now available. Click on the picture of the book on the right to get your copy today, or visit Amazon.com directly to see what else I have available.

My latest books are now available. The titles include Huge Profits With Affiliate Marketing: How To Build An Online Empire By Recommending What You Love and The Inner Game of Internet Marketing, co-written with author Geoff Hoff. Click on the link on the right, or visit my author page on Amazon or Barnes & Noble to order your copy today.

Finally, The Weekend Marketer, is available! I spent almost a year creating this book and online course based on the principles and CRGreen Cover 03 SM 187x300 Huge Profits Tiny List with Connie Ragen Greenstrategies I used to make the jump from working as a classroom teacher and real estate appraiser to coming online full time in 2006. You can do the same thing, and I’m here to assist you. No matter where you are right now, the Weekend Marketer™ book and program will help you to achieve the success you want and deserve.

It is my hope that you will join me on your journey of turning your ideas, interests, and passions into a lucrative online business. The first Weekend Marketer Live Workshop was in October in Las Vegas, and was so well received that I’ll be hosting the next one there the weekend of October 11-13, 2014. I hope you will be able to join us then.

September 29th, 2014

Search Engine Marketing Tips

 Search Engine Marketing TipsSearch Engine Marketing Tips – Part II of a Four Part Series

In our continuation of the series on Search Engine Marketing and Optimization, I will start at the beginning, and cover the basics of what people search for and share my very best search engine marketing tips with you here..

Keywords are the Key

The most important factor in doing and attracting business on the internet begins with words. Knowing how to use words effectively is the key to getting results. But how do you know which words to use in order to get the results you want?

We have all heard of keywords. We know that these are the words consumers enter into a search box to find what they’re looking for. It’s’ a good idea to start with words you think they would likely use. However, not all words are equal. Some are used more frequently than others; and if you choose the wrong words you could limit traffic to your site. There are programs which can analyze keywords for you, but test marketing words is the only way to know for sure which ones work the best.

As the owner of your business, you know your products and services better than anyone else. This gives you an advantage. Use this knowledge to generate the keywords that pertain best to your specific site. This will give you a good start in the search optimization process.

Next, you have to think of other words. Remember that not everyone will know exactly what they are searching for. For example, imagine a website which sells seeds. Someone who wants to plant a garden from scratch may not know exactly which seeds they want or which will grow best in their particular area. To attract traffic to your site, you will need to envision a list of general keywords which someone in this situation might use to begin their search.

An excellent way to find useful keywords is to research your competitors’ sites. Which words are they using? Are they using them in different ways than you are? Studying the competition is a valuable way to mine information for your own keyword generation.

Do not overlook the powerful keyword research tools that are currently available. These sites are great places to help you determine the best keywords for your products, services and market.

You should end up with a list of hundreds, maybe even thousands of keywords. You want to have plenty of options to choose from. Single keywords are fine, but it is an even better idea to combine words into unique phrases. This is known as ‘long tail marketing’, and it is a very popular technique for achieving higher search engine rankings.

For example, consider the seeds again. ‘Seeds’ is a well-known search term, but ‘seed sellers in Orange County’ narrows the search to a specific group of searchers, ensuring serious customers will find your site.

How Search Engines Relate to Content

Search engine optimization should be built into every aspect of your website. Since search engines look for keywords on unique web pages, making sure to put those keywords in all of your content, including titles, headlines, links and other elements, can help boost your rankings. However, for long-term results, a bit more is required. A website must regularly produce fresh content to make itself relevant to search engines. Continually refreshing your site’s content will go a long way towards securing a high spot in the rankings for your keywords.

There are many ways in which content benefits your site in a Search Engine Marketing campaign utilizing SEO as a tool. Spend some time thinking about what you want to offer to your search traffic. Make sure your unique content fills a need. This can be done in a variety of ways:

  • Provide informational articles which demonstrate your expertise in a certain area your customers will find relevant
  • Uncertain visitors can reassured via how-to articles which will convince them to buy your product
  • Feature product reviews and customer testimonials to solidify your credibility and reputation as a seller
  • To gain greater exposure across the Internet, be sure that your site appears in article directories

It is vital to keep your website fresh by continually updating content. Search engines crawl and rank the content on your site. It generally takes a few months, or even a bit longer, before you will have enough results to let you know whether your optimized content is working effectively. That is why this should not be the only marketing tool you use for Search Engine Marketing. Come back tomorrow for my next blog post, in which we will explore other available tools.

September 27th, 2014

Search Engine Marketing – What Is It Exactly?

Search engine marketing 300x150 Search Engine Marketing   What Is It Exactly?Search Engine Marketing – Part I of a Four Part Series

Search Engine Marketing is a term you’ve probably heard many times. But what exactly does it mean? The term refers to the different ways in which companies get noticed and attract customers to their websites. Some of the related areas include pay per click, click through rates and search engine optimization. In this four-part series, we will explore these different areas and how you can use them to build your business.

Search Engine Marketing, or SEM, has been around for years, but it is always changing and improving in order to maximize profits. It does take some knowledge of the process in order to make it work well for you and improve business on your site.

There are several different tools involved in the Search Engine Marketing process. In this report, you will learn how to understand and use them in order to optimize your website and increase profits.

The History of Search Engines

Let’s begin with a little history on the subject. After the invention of the internet brought a world of information to our fingertips, the most important next step was to come up with a way to easily search this infinite field for specific, relevant results. Tech programmers and mathematicians worked together to develop algorithms which allowed people to locate information quickly using search engines. These search engines grouped relevant results together within the given search parameters.

It wasn’t necessary for us computer users to learn these complicated algorithms. The techies made the search capabilities user-friendly by setting up a search box where all we had to do was enter words or phrases, now known as keywords. By entering these keywords for a search, suddenly the whole wealth of information available on the internet became easily accessible on the screen in front of us.

The original algorithms have changed, and continue to do so, which means they are unpredictable. However, savvy marketers stepped in and developed a way to use these search results to direct searchers to a particular site or webpage. Online businesses were eager to use these search results to boost their business. But the engineers who developed the search technology also wanted to realize some profit from the effort they put into providing this free search capability to the public.

The search engine operators realized that businesses would be willing to pay a premium to have their companies appear on search result pages, regardless of how their search engine optimization was perfected. The most popular search engines, including Google and Yahoo, began to sell advertising space on their search result pages. This was the beginning of the sponsored ads and links which are now prevalent on these pages.

This idea worked well and brought in enormous revenue for both the advertisers and the search engines. These companies now offer marketing programs which allow businesses to bid on top ad placement within search results and learn how to use specific lists of keywords to create compelling ads.

The Basics of Search Engine Optimization

Of course, optimizing your website to appear high in the free search rankings is a very important part of maximizing your business. You will want to start this process right away. However, seeing profitable results does take some time. While you wait for the traffic from your search optimization to generate, it may be wise to invest in some paid search placement to keep your business flowing with immediate traffic.

The way in which search engines rank websites has changed a lot over the course of the past decade. While the basics remain the same, there is now more of a focus on ‘off page factors’, as opposed to ‘on page factors’. These are terms we will explore more in depth later in this article. The skyrocketing expansion of social media is also playing a huge role in how rankings are determined. It’s important to factor this trend into consideration.

In my next post, I will cover the basics of what people search for and how to improve your rankings in those searches.

September 21st, 2014

Get Started Online: Business Can Be Fun and Lucrative

Today’s online world is more competitive than ever before, yet lots of people are catapulting themselves to success in record time. I’ve been working exclusively online since 2006, and based on my experience have come to the conclusion that there are three primary things you need to successfully get started online. Business you can do from your home computer, or from wherever in the world you happen to be is a worthwhile goal. These three crucial things you need are:

  • A Blog
  • A Book
  • A Podcast

Take a few moments to think about this before I go on.

blog about 300x146 Get Started Online: Business Can Be Fun and LucrativeWhy do I so vehemently believe you must have a blog, a book, and a podcast if you are going to build a lucrative business online? Because this gives you the opportunity to get in front of millions of people immediately, without having to do any paid advertising or even to leave the comfort of your home. Allow me to go into greater detail on this.

Your blog, which I recommend you have set up at YourName.com (my main site is at ConnieRagenGreen.com), becomes the hub or central location of everything you do in your business. I have often referred to a blog as being ‘Your Home on the Internet’. You own and control this site and may write about your topic in a way that will attract the right customers and clients to you. Make sure to have an ‘About’ page that tells readers more about who you are and what you intend to share on your site. Use your keywords in your post titles and this will help others to find you more easily. Share your posts on social media sites to let others know what you are doing and how you may serve them.

Your book gives you the platform to share as much or as little as you like about your topic, in a way that will help readers to more fully understand the specific topic or topics you are an expert on. Yes, everyone is an expert in some area or can become one with some effort. Whereas your blog covers a more general territory around your niche topic, your book is more specific. You can see all of my books here.crg books 300x150 Get Started Online: Business Can Be Fun and Lucrative Amazon changed everything when they opened up the world of publishing to all of us about six years ago. It is now easier and simpler to become a published author than it has ever been in recorded history.

Your podcast brings your voice to your target audience in a way no other medium else can. I always say that allowing people to hear your voice is the next best thing to meeting them in person. Some people will resonate with the sound of your voice right away and want to engage you further through your products, courses, and coaching, and others, well, others won’t. Give people the chance to hear you as soon as possible.podcast info 300x123 Get Started Online: Business Can Be Fun and Lucrative Find out more about my podcasts here. Apple’s iTunes has become a huge search engine, and people will be able to find your podcast, which means they are finding you when they search for the words you use to describe your topic.

You want to tie all three of these marketing tools – your blog, your book, and your podcast – together so that anyone who finds you in one place will also find you in the other two online locations. For example, I write about my podcasts and my books regularly on my blog. In my books I share more about my blogs and my podcasts. On my podcasts I tell listeners about my books and my blogs.

Does this seem too overwhelming to do all at once? The good news is that you can do it on your own timeline, as long as you commit to getting started as soon as possible. Start your blog today if you haven’t already. Put it in your marketing calendar (you do have one of these, don’t you?) to post at least twice a week during the first year and at least once a week for the following two years. That will give you one hundred posts that will become your body of work online. Look into starting your own podcast.

The good news about all of this is that the cost is extremely low. Invest in a Mentor to guide you towards your goals and you will be a successful online entrepreneur before you know it. Get started online! Business has never been so lucrative and so much fun. As an online entrepreneur, what is your plan to make this happen for yourself and for your business?

Get started with all three things – your blog, your book, and your podcast – by attending my
Weekend Marketer Live Workshop in Las Vegas October 10-12.
Contact me directly for discount pricing. I have nine spots remaining.

 

September 19th, 2014

Get Organized Online

1 Slippery slope 300x212 Get Organized OnlineGet Organized Online to Grow Your Business

Are you always on a slippery slope when it comes to staying organized in your business? You aren’t alone. Cleaning up chaos and restoring order to your business is all about finding the right tools and methods that work with you, your clients, your contractors—and your unique type of business. Help is on the way, and I’m sharing seven of my best tips with you here.

Apply as many of these 7 ideas as you can to help you stop yourself from sliding down the slippery slope towards overwhelm. If you are willing to commit to making an effort to get organized online, your bottom line will thank you.

  1. Create a Company Manual.In fact, create two—a master manual for yourself, and one with personal information missing for your VA or project manager.Your company manual should act as a complete package, should anything happen to you, so that whoever is cleaning up your business affairs can find everything they need, including your RoboForm or LastPass master password, site URLS, contractors to be paid, instructions, business documents—and the password to your computer!
  2. Manage Your Taxes Now!Did you have to pay taxes last year? Is your business already bringing in more income? Then estimate and project your next year’s taxes—and start putting a portion of each month’s income into your business bank account or a business savings account for taxes; or set up a tax payment option directly in your online banking and pay a portion every month.At tax time, you won’t have to pay—and if you do, it will be minimal. (And maybe you’ll get a refund!)
  3. Use Mobile Apps to Help You Get Organized Online.Is half your life lived on your smart phone? If your answer is ‘YES!’, consider using mobile apps to help you stay organized.You can download:
    • To-do lists
    • Schedulers
    • Expense tracking apps
    • Dictation and recording apps
    • Social media scheduling and tracking apps

    Plus all those personal apps that free up more time for your business are excellent as well.

  4. Organize and Straighten Up Your Office.Once you have de-cluttered your physical workspace, fit maintaining it into your daily routine. File everything the moment you use it and take note of where clutter tends to build up again.organize 300x223 Get Organized OnlineClutter is a sign that something is not working for you. So analyze what you are missing and do something about it. It might be a bigger in-tray, or a different place to put your pencil holder or a bulletin board instead of a wall calendar—but whatever gives you problems, don’t wait till clutter builds up again. Fix it straight away, make sure it works—and get back to keeping your office clean; an inspirational, organized, pleasant place to work.
  5. Outsource Jobs Around the House.Don’t just outsource your online business tasks: Do the same for your physical space and offline responsibilities too.Pay the children to walk the dog. Invest in a cleaning service—and have them dust, polish and vacuum your office too. Ask your husband to split the cooking with you.
  6. What’s Your Learning Style?Often when a method doesn’t work, it’s because it was recommended by someone with a different learning style than you. If you’re a tactile, visual learner, making online, text-based to-do lists is likely to have you abandoning this tactic in less than a week: Use visual apps that take advantage of shapes, graphics and color. Make paper lists and highlight the priorities in bright color.Similarly, if you are an auditory learner, record your to-do list daily. If you are always on your mobile, use an app.It’s all about fitting your method to your preferences—and lifestyle.
  7. Find Better Ways to Store Your Stuff.This tip may seem obvious, but it’s amazing how often we manage to put up with things like awkwardly placed under-desk storage cabinets or shelves that are too short for our magazine holders.Take a look at your office storage. Is it working for you? Do you need more? Less? Just something different?As soon as you can, schedule a trip to places like Home Depot, Ikea, Walmart, and even Target where you can check out different storage options and reinvent your office.

 

September 10th, 2014

Publishing on Kindle – 5 Reasons This Makes Sense

Publishing on Kindle

publishing on kindle 300x255 Publishing on Kindle   5 Reasons This Makes SenseBecoming a Kindle author will help you in much greater ways than just by the income you will earn. I currently have more than a dozen titles of my own published on Kindle, and these have helped me grow my business exponentially over the past several years. Being a published author has always carried with it perks that some were locked out of. But now with Kindle Direct Publishing, you too can take part in what most authors have always known publishing can do for them.

Here are some reasons you’ll want to add publishing on Kindle to your online business marketing mix:

  1. Become an Authority in Your Niche – Having enough material for a Kindle Book or a series of Kindle books makes you into an instant authority figure within your niche. Creating a well put together, well researched and designed Kindle book will raise your authority status faster than most other means.
  2. Establish Deeper Relationships – A book can be a more cohesive way to tell your story, to get the word out about something you’re passionate about that is more than a sound bite. A Kindle book can be as long as it needs to be to explain to your reader about who you are, what you do, why you do it and what’s in it for them.
  3. Get Known outside Your Current Circle – Due to the way Amazon promotes books, you can find some of your audience via Kindle who have never heard of you otherwise. It’s yet another way to promote your products and services that should not be passed up. Just like you wouldn’t pass up being on any social media that exists where your audience goes, you should not pass up being on Kindle where your audience is looking for eBooks and information about your niche.
  4. Get Recognition and Awards – Some people don’t realize that if you publish a Kindle book and make great sales, and enter some contests you can also win publishing awards just like people do with the big publishers. This type of recognition can get you more response than you might think.
  5. Build a Strong Community – Being a published author can help you build your community larger than before and turn the community you have into raving fans. By cross promoting your online real estate, like your blog to your book readers, you will introduce them to your work in a new way. By telling your blog visitors about your eBooks, you’ll get new respect.

You’ll be able to reach more people than you ever thought possible via your Kindle Books. If you use the Kindle Select program your book can be loaned and you’ll still earn money, so that makes it even more likely that you’re going to be discovered. Many speakers, coaches and service providers use their books to prove expertise that they otherwise would not have been able to establish with traditional publishing. Take a look at some of the books I have been publishing on Kindle and in paperback here.

 

September 9th, 2014

Book Font Combinations

book font combinations 300x225 Book Font CombinationsFinding the best book font combinations for your printed books can be a challenge, but may be well worth the time and effort to find the ones that work best for you. A recent post by book publishing expert Teresa Miller discusses this topic in her recent post, where she also shares a list of top fonts and combinations from Douglas Bonneville.

Teresa says that one her personal “go-to” combinations is the first one on Bonneville’s  list: Helvetica (bold) for chapter titles and Garamond for body content.

I have written all of my print books (nine to date) using the Georgia font throughout. Now I can see that I have limited myself with this choice and intend to be more creative with my next book (due out in October, 2014).

Which fonts are you using in your printed writing, and why do you prefer those to the more traditional font combinations?

Teresa Miller was a guest on my podcast series recently and you can listen to that interview here.

September 5th, 2014

Podcast: Google Hangouts on Air with Zane Miller

zane miller 300x225 Podcast: Google Hangouts on Air with Zane MillerGoogle Hangouts on Air expert Zane Miller describes a Google Hangout as having your own television show and studio right in the comfort of your own home. In my recent interview for the podcast series Zane and I discussed the many way to monetize your Hangouts and why everyone should give them a try.

Personally, I was intimidated by the technology of Hangouts when they were first offered by Google. Then I joined a few other people’s Hangouts and learned a few things that were helpful. Learning from Zane makes it all much easier.

Zane takes us on a virtual tour of how to get started, why Hangouts are so important, how to incorporate them into our online business, and when to monetize your Google Hangouts for maximum results. Check out Zane’s training on using Google Hangouts more effectively here.

I’m sure you will enjoy this podcast immensely, as we teach and explain the ins and out of this new technology. You may listen through the webcast right here on this site or…

Subscribe to all of my calls in my Online Marketing Tips Podcast Series.

August 30th, 2014

What’s Next For You in Your Body of Work?

body of work 200x300 Whats Next For You in Your Body of Work?I’ve been reading Pamela Slim’s latest book, Body of Work: Finding the Thread That Ties Your Story Together, and it has made me think more about what I am doing in my own life and business. In her latest blog post Pamela asks her readers what’s next in their body of work.

Here is an excerpt from her post that rings true with me:

“We have so much more in common than we think– people in every work mode want to know that the work they do matters, they want to enjoy what they do, and they want to know that they will remain highly employable, no matter the economic climate. My heart sings when I get to help individuals, organizations and communities work together to create positive, productive and sustainable economic growth. So that is my next challenge!”

As I look back over my own Body of Work, almost nine years in the making since leaving my life as a classroom teacher and real estate broker/residential appraiser behind, I think about what I have accomplished. Some is tangible, like the fifteen hundred blog posts I’ve written on my two main sites, the ten books I have published, the events I have spoken at, the Workshops I have hosted, the Retreats I hold in Santa Barbara, and the thousands of people whose lives I have touched and whom have touched mine as well.

The real victory for me is the intangible; the way I have been able to change my mindset and belief system to know anything is possible if we want if badly enough, the feeling of accomplishment I have when one of my students excels, and the way I have been able to step up to help a variety of charities around the world. I’ve come so far, yet I feel in many ways that I am just beginning my journey.

What’s next for you, in your unique body of work?

August 28th, 2014

Using Dropbox Effectively

Dropbox 300x154 Using Dropbox EffectivelyDropbox is a service that allows you to store your content in the Cloud. I started out with the free version, which you may access here, and when I realized how simple it made my business I upgraded to the paid version. In a recent post at their blog, the good people at Dropbox explained how they have added a new feature in case your computer falls into the wrong hands. Here is an excerpt from that post:

“Remote wipe lets you delete your Dropbox files from a lost or stolen device while keeping them safely backed up in Dropbox. For example, if you’ve ever left your laptop on a plane, you’re not just worried about the laptop — you’re worried about the stuff that’s on it.”

You can also share folders with others through your Dropbox account, giving them their own unique password. This is an excellent feature if you work virtually and have several people assisting you on a variety of projects as I do. In addition, I have pictures, videos, audios, and all of my written documents backed up and saved with Dropbox. There are so many more features I’m not going into detail with here, and once you give it a try you will not know how you ever lived without it!