August 20th, 2014

Huge Profits Tiny List with Connie Ragen Green

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Making huge profits with a small list is possible! My name is Connie Ragen Green, and I’ve been making a full time living online since 2006. I have successfully built a five figure a month income with a very small list. In fact, I was earning six figures a year long before I had one thousand people on my list, and I can teach you how I did this by following some simple marketing strategies based on affiliate marketing, product creation, and joint ventures. I am now a list relationship coach, helping others to build a relationship with the people on their lists in order to increase their online income.

The mission of this site is to teach you how to monetize your list, no matter how small it is. I will share what has worked for me, and welcome your comments and suggestions for what other information you would like for me to share with you.

Even though it is important to be continually growing your list, you certainly do not need a huge list in order to make an excellent living with your online business. Thanks for being here, and be sure to sign up on the right to receive an email notification when I write a new post twice each week. Feel free to leave a comment on any post that resonates with you, and share your own experiences about making big money with a tiny list. I have completed my first book, Huge Profits With A Tiny List: 50 Ways To Use Relationship Marketing To Increase Your Bottom Line, and it is now available. Click on the picture of the book on the right to get your copy today, or visit Amazon.com directly to see what else I have available.

My latest books are now available. The titles include Huge Profits With Affiliate Marketing: How To Build An Online Empire By Recommending What You Love and The Inner Game of Internet Marketing, co-written with author Geoff Hoff. Click on the link on the right, or visit my author page on Amazon or Barnes & Noble to order your copy today.

Finally, The Weekend Marketer, is available! I spent almost a year creating this book and online course based on the principles and CRGreen Cover 03 SM 187x300 Huge Profits Tiny List with Connie Ragen Greenstrategies I used to make the jump from working as a classroom teacher and real estate appraiser to coming online full time in 2006. You can do the same thing, and I’m here to assist you. No matter where you are right now, the Weekend Marketer™ book and program will help you to achieve the success you want and deserve.

It is my hope that you will join me on your journey of turning your ideas, interests, and passions into a lucrative online business. The first Weekend Marketer Live Workshop was in October in Las Vegas, and was so well received that I’ll be hosting the next one there the weekend of October 11-13, 2014. I hope you will be able to join us then.

August 19th, 2014

Goal Setting and Goal Achieving

goal setting 300x225 Goal Setting and Goal AchievingGoal setting and goal achieving can be done using something called ‘Smart Goals’, where SMART is an acronym for goals that are:

  • Specific
  • Measurable
  • Agreed
  • Realistic
  • Time bounded

Marlon Sanders has an excellent post on this topic that is worth reading. He gives examples of SMART goals and shares where he went wrong with his own goals before learning more about this.

I can speak from experience when I tell you that writing down your goals is the best way to begin. I continue to do this and focus on the steps I must take each day to move closer to each of my goals.

Listen to my podcast interview with Marlon Sanders here.

August 17th, 2014

Book Font Combinations

book font combinations 300x225 Book Font CombinationsFinding the best book font combinations for your printed books can be a challenge, but may be well worth the time and effort to find the ones that work best for you. Book publishing expert Teresa Miller discusses this topic in her recent post, where she also shares a list of top fonts and combinations from Douglas Bonneville.

Teresa says that one her personal “go-to” combinations is the first one on Bonneville’s  list: Helvetica (bold) for chapter titles and Garamond for body content.

I have written all of my print books (nine to date) using the Georgia font throughout. Now I can see that I have limited myself with this choice and intend to be more creative with my next book (due out in October, 2014).

Which fonts are you using in your printed writing, and why do you prefer those to the more traditional font combinations?

Teresa Miller was a guest on my podcast series recently and you can listen to that interview here.

August 15th, 2014

Podcast: Debbie Benstein

debbie benstein Podcast: Debbie BensteinDebbie Benstein first reached out to me in a Skype group we were both a part of. I felt an immediate connection with her and loved what she had to say on her Marketing Morsels site. I soon found out she was living in Israel and assumed she was Israeli. She is not. She is Israeli and Irish and lived previously in Great Britain.

Debbie’s Marketing Morsels are filled with solid, valuable marketing tips based on her more than twenty-five years of real world marketing experience. I love how she describes what she does on her site:

“I care deeply about old-fashioned values such as honesty, integrity and ethical behavior. Marketing can often be manipulative and that’s the kind of marketing I despise. But marketing done well, and to a receptive audience, can promote a win-win scenario for both the business and the target market. That’s the kind of marketing I like to do.”

Please listen to this marketing tips podcast with an open mind and see if you don’t agree with me that Debbie Benstein is indeed a rare gem.

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August 14th, 2014

Online Marketing Productivity Habits

productive habits 289x300 Online Marketing Productivity HabitsOnline marketing productivity habits can definitely increase your bottom line, and Dennis Becker has written a post about this that I highly recommend. He breaks down his strategy into five ‘Productive Habits’ and I resonate the most with #1 – They plan what they are doing each day. This is what Dennis says about this:

“This is one of the biggest problems Internet marketers face. It’s next to impossible to be productive if you don’t have a plan for what you’re doing each day. If you just plop down at your computer with only a vague idea of what you want to get done, nothing will get done at all.”

Please read and comment on his full post at the link above, and let me know what you thought about it by commenting here.

You can learn more about Dennis Becker by listening to an interview I did with him for my
Online Marketing Tips  podcast series here.

August 13th, 2014

Remembering Robin Williams Through His Words

robin williams 300x199 Remembering Robin Williams Through His WordsRemembering Robin Williams

We were all stunned and shocked when he heard about Robin Williams’ death on August 11. It made me think of all of the great performances he had graced us with over the past forty years, but then I thought about his words. Geoff Weiss, a staff writer for Entrepreneur Magazine put together a list of Robin Williams 10 Most Inspirational Quotes you will want to read. My favorite quote is this one:

“It’s a wonderful feeling when your father becomes not a god but a man to you — when he comes down from the mountain and you see he’s this man with weaknesses. And you love him as this whole being, not as a figurehead.”

You may also want to comment on this thread I started on Facebook to get over the initial shock of this tragedy.

What will you remember most about Robin Williams?

 

August 11th, 2014

Time Management Strategies for Entrepreneurs

TimeManagement front cover 200x300 Time Management Strategies for EntrepreneursRecently my friend and colleague Leslie Cardinal asked me to write a chapter for her new book, I Hate Being Late. Knowing that I am an expert in the area of time management strategies for entrepreneurs and even have a book on this I co-authored with Geoff Hoff, Leslie wanted me to share some insight on my experiences with her readers.

I thought back to my days as a classroom teacher, when so many of the teachers were perpetually late. It disrupted our entire day, and having to be accountable for thirty or more additional students was not easy for any of us. The students were embarrassed for their teachers, knowing that these adults had more important priorities than being there one hundred percent for their own students. The phrase ‘she’ll be late for her own funeral’ came to mind on more than one occasion.

So, why are so many people late on a regular basis? I believe it is due to a lack of planning and organization on their part in many cases. The idea of respecting time, whether it is your own or that of someone else is a trait and habit worth developing. Even though I have always had the trait to be on time, I continue to have rituals and routines that make this an easy part of my life. When I come home, whether I am in Santa Clarita or Santa Barbara, I have a hook on which to place my keys, and an area for my purse and jacket and another hook for my sunglasses.

When it comes to my business, I manage my time by working from what I refer to as a ‘dynamic to-do list’. This means that the list is ongoing, and as every task is completed, delegated, or deemed no longer necessary I cross it off. This is done on a mini (5 by 8 inch) legal pad. When a page is completed I simply tear it off and tuck it in at the back. I never write on the back of the pages and when the pad is used up I save it in a file. This has worked extremely well for me over the years. I have so much time to accomplish what I want to do and never feel rushed.

What are some time management strategies that work for you as an entrepreneur?

July 22nd, 2014

Do You Have What It Takes To Be A Marketing Consultant?

Marketing Consultant 300x180 Do You Have What It Takes To Be A Marketing Consultant?Are you a marketing consultant who gets real results for yourself and for your clients? This can be a lucrative source of income if you know what you’re doing. I’ve been consulting in the areas of marketing, social media, content creation, and online visibility for individual entrepreneurs, small businesses, and corporations for several years now and can tell you that being a marketing consultant requires more knowledge and intuition than you might think.

If you’re an entrepreneur, small business owner, or decision maker for a corporation, here’s why you probably shouldn’t hire a marketing consultant until you do more research because:

Contrary to popular belief, marketing consultants are not magicians.

Many entrepreneurs and small businesses hire consultants because they are looking for miracles to change what they have already created. The truth is that no consultant is going to take a business that is doing very poorly in revenue and quickly turn it around.

You see, consultants tend to specialize in one aspect of business, such as content creation, driving traffic, or paid advertising. But if you have a bad or low quality product, a low converting site, or an offer that just doesn’t make sense, driving thousands of visitors to your website or creating massive content won’t fix your business.

In other words, you will need to figure out how to create a sustainable business on your own. That’s what being an entrepreneur is all about. If it were easy, everyone would do it instead of working at 9 to 5 jobs.

You must lay the foundation before you build further.

Creating a business is like building a very tall skyscraper. If you tried to erect an seventy story building without laying a solid foundation, you’d create an unstable structure that would collapse very soon after being completed.

The same goes for your business. Without a good product or service offering, your business is bound to fail after a short time. To prevent that from happening, you need to figure out how to create a business model that allows you to get paid for solving other people’s problems.

Remember, your business does not have to be unique. It just has to be slightly different from what else is currently available. For example, when I began consulting with corporations, I was far from being the first in this space. The difference was that I only took on a handful of clients so I could offer more personalized services, while my competitors focused on taking on as many clients as possible, offering cookie-cutter services.

Once you figure out a business model that works for you, marketing your business will become much easier. Even the best marketers can’t turn around a poorly thought out business, which is why you will need to focus on creating a great product or service before you talk to a marketing consultant.

Start off slowly and then escalate over time.

Consultants are quite expensive, and you don’t want to pay them to sit around and ponder. You want to be able to move extremely fast when you bring them on as you are either paying them by the hour or have them on a monthly retainer.

In order to ensure that a consultant can help you grow your business at a faster pace, you need to be prepared. Handle all of the basics and test the waters.

What I am saying here is that you have to try to market your own business first. From optimizing your pages for the search engines to building your social media profiles and implementing your content marketing, you need to test out these pieces on your own.

Here’s what I recommend you do to get started:

  • Optimize your pages for the search engines
  • Speed up your site
  • Start blogging
  • Get involved with social media

If you aren’t able to do all of the things I’ve listed above, you can always hire an intern or someone still in school to help you out. Again, you are not looking for a consultant, but instead for someone who is:

  1. Technical – able to make changes to your website.
  2. Good at reading – able to follow the guides I linked to above.
  3. Good at following instructions – able to implement the steps outlined in the guides.
  4. Fast at executing what should be done – able to work efficiently.

How to know when it’s time to hire consultants:

Once you test the waters and try to grow your business on your own, you can consider hiring a consultant. Make sure you hire him or her for specific tasks instead of all your marketing needs.

If you are looking to accelerate your growth and you know where you can use help, you can always consider reaching out to a consultant. But if you are looking for someone to solve all of your problems and turn your business around, a consultant won’t be able to do much for you.

July 8th, 2014

Podcast: Carrie Wilkerson – the Barefoot Executive

DSCN8034 300x225 Podcast: Carrie Wilkerson   the Barefoot ExecutiveCarrie Wilkerson is a force to be reckoned with. The daughter of a career military father who later became a preacher, this Texan is truly a ‘people person’. The picture on the left is from the NAMS event last year where we were both speaking. I’ve been following Carrie for seven years now and was thrilled when she agreed to join me for a podcast interview. Whenever our busy paths cross and I see her in person at an event, she is the first one to call my name and rush over to give me a big hug. I love that about her and know that you will learn a lot about growing your business from this interview.

We discussed how much we have in common, having both been classroom teachers before coming online and both feeling overwhelmed at times when surrounded by too many people at a live event. But Carrie handles her life in a professional way that I aspire to emulate more and more as time goes on.

We talked about many things, including how she became known as The Barefoot Executive. Carrie is the foremost expert in the area of list building, and I recently went through her course not once, but twice on this topic. Building a list is crucial to your success with any business.

Also, be sure to check out Carrie’s bestselling book, The Barefoot Executive: The Ultimate Guide for Being Your Own Boss and Achieving Financial Freedom. I’ve read this book twice and learn something new with every chapter.

What will you learn from Carrie? That depends entirely on you, but once you find out she preserves and ‘puts up’ her own preserves from her garden and local produce co-ops you’ll realize the possibilities are endless.

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July 1st, 2014

Marketing Lessons for Online Entrepreneurs

DSCN3766 300x225 Marketing Lessons for Online EntrepreneursMarketing lessons for online entrepreneurs can come from most anywhere. During a recent Retreat I hosted in Santa Barbara our group made keen observations related to many businesses, including the Farmer’s Market, a weekend holiday festival, and even the hotel where we were staying. It turns out that marketing is the one aspect of business that can make a huge difference in your bottom line.

We visited the Farmer’s Market on a Saturday morning to get our in the fresh air and purchase some flowers and vegetables. Over the course of two hours we met many small business owners and entrepreneurs who depend upon this venue for their livelihood. It was interesting to observe their unique approaches to marketing their goods and selling them to others.

Some vendors offer a free sample of what they are selling and we sampled strawberries, peaches, and cheese, whereas others had no such offer. One man talked our ears off about himself and the book he was writing, and never took the time to tell us more about what he had for sale!   DSCN6958 300x225 Marketing Lessons for Online Entrepreneurs

It was the weekend of Summer Solstice (June 20-21) and the city of Santa Barbara sanctions a Solstice Parade through downtown and a two day long fair in a park at the end of the parade route. Our group attended the parade and then had a meaningful discussion about how the city gets the word out to others, both locally and to those living out of the area. They depend on local magazine and newspaper marketing, and do very little to entice those from other cities.

The hotel where I was hosting the Retreat, the Hotel Santa Barbara, does an excellent job of marketing themselves to the world. You can read about this establishment far and wide, and that is why they are always sold out or filled close to capacity.

What about your business? Are you marketing and selling in a way that will increase your bottom line steadily over time?