Webinars: Your Timeline Is A Proven Outline for Webinar Success
Does the thought of putting together training webinars stop you cold? If you’re feeling overwhelmed at the possibilities, you’re not alone. Many small business owners freeze up at the prospect of creating an hour-long presentation.
The good news is, it’s not that difficult, if you have a plan to follow.
First 5 Minutes…
Here’s where you’re going to introduce the subject matter. Tell your audience what they can expect to learn. Much like sales copy, it’s a good idea here to tease them a bit to get them excited about the subject matter.
Your Introduction…
Next up, it’s all about you. Your listeners want to know who you are, how you gained your knowledge, and why you’re the one teaching the webinar. Don’t be afraid to get a bit personal here. Share pictures of your family vacation, you “working” on the beach, or anything else that will help created a connection.
Remember, we buy from people we know, like, and trust, and this is your audience’s chance to get to know you better. Plan to spend five to ten minutes on your introduction.
The Main Event…
The next 30 minutes or so will be devoted to training. While 30 minutes might seem like a lot of time, when you’re teaching a complex subject it will go much faster than you can imagine.
Break up your training into three or five main points. Any more than that and you’ll run out of time. Remember that you should have approximately one slide per minute, and your slides should be short and punchy. A single word or image will speak volumes, and will help keep your audience attentive.
The Pitch…
Most times, this is the reason for your webinars, so don’t skimp here. Plan to spend ten minutes or so selling. Share the benefits of your course or coaching or service (whatever you’re promoting), clearly explain any bonuses you’re offering, and emphasize any discounts the audience will receive for acting fast.
For most new—and even experienced—presenters, this is the most difficult portion of the webinar. You’ll want to be sure you practice it until you’re comfortable, preferably in front of a mirror or even a camera.
Q & A Time…
Finally, you’ll want to offer your audience a chance to ask questions. It’s a good idea to hold this section until the end of the call (after the pitch), so your viewers don’t drop off before you have a chance to present your offer.
By breaking down your presentation into very specific chunks of time, it’s much less overwhelming to outline your webinar. Start by determining the approximate number of slides you’ll need, then block off the five webinar sections. Once you see that you really only need about 30 teaching slides, it’s suddenly much easier to fill that time.
Read my earlier post on 3 Powerful Benefits of Hosting Webinars to learn even more about this effective marketing strategy.
I’m author and online marketing strategist Connie Ragen Green. I work with entrepreneurs to create multiple streams of online income and would love to connect with you. Pick up my Online Entrepreneur’s Blueprint and get started right away.
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