Interviews have been around forever, but think of them as a way to communicate with your prospects in a new way if you haven’t been using them regularly. You can increase both your credibility and visibility by interviewing others and allowing other people to interview you. When making this a part of your online marketing […]
Writing And Publishing An Online Newsletter – Tips On How This Works
When I was a classroom teacher it was a big deal to have a class paper. For my first three years of teaching my class published the ‘Room 5 News’. This was back in the early 90’s, so desktop publishing was not so easy to do. I can’t even remember the name of the program […]
How Will You Connect With Your Prospects Online?
When we work exclusively online, there is not much opportunity to connect with our prospects and clients in the same way as we would if we were meeting with them regularly in person. That is why it is so important to do whatever we can to make that connection with the people we want to […]
Using Press Releases To Let Your Prospects Know More About You
I have sent press releases out to announce that I was attending a conference, had written a new short report, or even to let people know I was now posting regularly to my blog. I call this the ‘Kindergarten Effect’, and it refers to the idea that five-year-olds get excited about every little detail of […]
Storytelling To Build Your Business – Relationship Marketing Includes Stories
Storytelling is an important part of relationship marketing. I used to believe that my stories would not be of interest to anyone, and that they might even detract from my credibility as an online entrepreneur. It turns out that stories are something we can all relate to. Now people ask me to tell some of […]
Connect With Your Mentors – My First Mentor
Another way to build your business is to stay connected with the people who have had an impact on your life. The very first person to mentor me was Raymond Aaron, and I continue to learn from him to this day. We met while I was still teaching in the classroom and working part-time in […]
Writer’s Block – Ways To Overcome Writer’s Block To Connect With Your Audience
If you can’t sit down and write whenever you want to, it will be extremely difficult for you to connect with your list. Writer’s block is something we don’t hear about very often any longer. Twenty years ago, when I wanted to pursue a career as a professional writer, I found it difficult to sit […]
Time Management For Relationship Marketers
Time management will help you to be more productive in your business. You want to build relationships with the people you do business with online and off, and that requires a certain amount of time each day. Most people working online today do not come from a corporate background, and are not as likely to […]
Repurpose Your Content To Share With Your Prospects
Repurposing your content will help you to reach more people than ever before, and save your precious time as well. Repurposing is the process of taking something you have already written and turning it into other formats in different ways. Before doing this with anything you have already created, think about the people you are […]
List Relationship Marketing Through Autoresponder Messages
Email marketing is a crucial piece of the puzzle in your online business, so use it as an opportunity to build a relationship with your prospects. Most of us have never written emails in this way, so it is a skill that must be learned. In fact, writing emails that get people to take action […]
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