Have You Ever Thought About the Difference Between Logos and Brands? Ask a consumer what’s the difference between logos and brands, and they’ll probably guess they’re the same thing. But if you ask a marketer the same question, and the answers will vary wildly. Frankly, I don’t think most marketers know the difference, and I’m […]
You Are Your Brand
Your Brand. What Does That Mean to You? You Are Your Brand Here’s a secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, […]