How to Build Authority When You Have None (Without Sounding Like a Bragging Machine) Building authority in a crowded market can feel like showing up at a rock concert with no instruments. But here’s the thing: you don’t need to rattle off your accomplishments or wave around your “expert” badge. In fact, bragging tends to […]
Explainer Videos for Your Business
Are You Using Explainer Videos for Your Business? Explainer videos for your business are short, animated or live-action videos that are designed to explain a concept, product, or service in an engaging and easily understandable way. These videos typically use a combination of visuals, narration, and music to convey a message or story. These videos […]
Logos and Brands: What’s the Difference?
Have You Ever Thought About the Difference Between Logos and Brands? Ask a consumer what’s the difference between logos and brands, and they’ll probably guess they’re the same thing. But if you ask a marketer the same question, and the answers will vary wildly. Frankly, I don’t think most marketers know the difference, and I’m […]
You Are Your Brand
Your Brand. What Does That Mean to You? You Are Your Brand Here’s a secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, […]