Marketing and Confidence for Entrepreneurs One of my greatest joys is observing human behavior and how it relates to marketing and confidence. This weekend I watched some of the baseball series between the New York Yankees and the Boston Red Sox and was held captive by how the players on each team presented themselves to […]
Keep Your Eye on the Ball
Keep Your Eye on the Ball It’s all about focus and confidence. When you play a sport involving a ball, an early directive is to “keep your eye on the ball.” This makes sense if you think about it. Everything in life demands this type of single focus if you are to succeed. Stop Comparing […]
Storytelling and Memory: The Connection
Storytelling and Memory Want a Better Memory? Try Using Storytelling. Storytelling and memory go hand in hand and I will share how this works. Do you remember facts easily? How about a well crafted story? If you are like the majority of people, you will take good stories over dry facts any day. There are […]
How to Create Your Paid Ads
How to Create Your Paid Ads Your main goals for your ads are conversions, for more traffic to your landing pages, and hopefully more conversions into subscribers or customers. Ads that get a high click rate will also be rewarded by most ad networks, being shown more often, in a better position, and/or being given […]
Creating Successful Ads for Your Online Business
Creating Successful Ads Driving massive traffic with paid advertising is an excellent goal. No matter which ad system you are using, there is a basic formula for creating successful ads: Step 1. Creating Successful Ads with a Plan There are 3 parts to the planning phase. Set your goal. Do you want more: Traffic Subscribers […]
Blogging to Find Your Voice and Reach Your Audience
Blogging got me started on a journey I did not think was possible. The year was 2006 and I was a brand new online entrepreneur. After twenty years as a classroom teacher, and few more than that as a real estate broker and residential appraiser, I was ready for a life change, a do over, […]
5 Steps to a Lucrative Niche Business
5 Steps to a Lucrative Niche Business – This Strategy is Effective! I honestly believe that you are only five steps away from being able to build a lucrative business in the niche of your choice. Are you skeptical about this claim? I do not blame you, but I will share my new “5 Steps […]
Financial Responsibility for Kids and Adults
Financial Responsibility – Kids and Adults Benefit We’ve all known someone who was irresponsible when it came to handling money. As a child, I had friends whose allowance was spent before they received it and for whom money was simply something to spend without thinking. Teenagers can sometimes go through money faster than humanly possible […]
The Zeigarnik Effect and Its Connection to Procrastination
The Zeigarnik Effect and Your Business There is a principle I learned about when I first came online and started writing my own sales copy called the “Zeigarnik Effect.”It was named after Bluma Zeigarnik, a highly respected Russian psychologist and psychiatrist. It all began while she was in a restaurant in Vienna. The waiters seemed […]
Sports and Self-Confidence for the Win!
Sports and Self-Confidence: How Softball Can Change Your Life While I was a classroom teacher I was always looking for opportunities to make my students feel successful. Many times this occurred as a result of something I presented to them as a challenge, and out of just pure fun for everyone. Softball came under this […]
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