E-courses are simply a series of messages that make up a mini-course on a particular niche topic. They can be delivered through your autoresponder sequence, and will help to connect you and your message with your prospects. I created my first e-course in 2007, and have now found them to be an excellent way to generate income. When writing one for your niche remember to keep the topic as narrow as possible, include a link to the entire course in the second or third lesson, and add your own or affiliate links to the bottom of each lesson.
Keeping your topic narrow will enable you to give detailed information in your e-course. For example, instead of writing about online marketing, write about copywriting and sales letters. Instead of writing about time management, write about managing your time if you work from home. This means that your prospects will learn more about the area that you are most knowledgeable in.
Beginning with the second lesson, you will want to provide a link to your entire e-course in each lesson. I learned this the hard way, when people began contacting me to receive a missing lesson they had not received or could not find in their email. Even though they can download the entire course and all of the lessons at once, they will still want to receive it one lesson at a time as an email message.
Before you even begin creating your e-course, think about what you want to promote to your prospects, both during and after you deliver it. If you are just starting out and don’t have your own products, choose affiliate products and courses to recommend after each lesson. This will bring you multiple streams of passive and residual income for years to come, as well as connecting with people by sharing your knowledge and information. Download a Free Special Report on how to create an e-course in 1 day.
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