You must get the people on your list to open your emails, or you do not have the opportunity to begin building a relationship with them. This is why the subject line of your email is so important.
The first thing we all look at is to see who the email is from. If we recognize the name and want to hear from that person, we will open the email and read it. Make sure to brand yourself so that you use the same name in each of your emails.
The subject line is also more attractive and likely to be opened by our prospects if we personalize it. You can merge the first name of the person you are writing to into the subject line and also into the body of the email. Make sure to have an attention grabbing headline that is worthy of opening. Also, deliver on the promise of your subject line in the body of your email. If you use something like:
firstname, here’s something to help you write articles faster
then make sure you have included this information on article marketing in your message. Remember that you are continuing to build trust with people, so deliver on your promise and you will do just that.
There are many tried and true subject lines that have worked well when tested over the past few years, but you may be better off to just write naturally and let your list know how much you care about serving them and their needs. Build those relationships and your bottom line will continue to grow.
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