The One Problem → One Solution Framework
This is a simple, repeatable way to create digital products and courses that sell because they solve a specific problem for a specific person. This works beautifully for beginners, busy entrepreneurs, and anyone who wants to build passive or semi-passive income streams quickly.
STEP 1 — Identify ONE Specific Problem
Not a category… not a big topic… but a single, painful, urgent problem someone wants solved NOW.
Examples:
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“I don’t know how to choose a niche.”
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“I can’t get anyone to sign up for my email list.”
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“I’m overwhelmed by content creation.”
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“My blog isn’t earning money.”
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“I don’t know how to use ChatGPT for marketing.”
How to get these problems:
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Ask your audience (poll, email, social).
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Read comments in Facebook groups.
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Look at product reviews on Amazon, Udemy, Etsy.
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Note your students’ sticking points.
STEP 2 — Identify the Person Who Has This Problem
Describe one type of person.
Example:
“Seniors starting online marketing who feel overwhelmed by tech.”
The more specific the person, the easier the product is to create — and to SELL.
STEP 3 — Define the ONE Transformation
Ask:
“After they go through my product, what will they be able to do that they can’t do now?”
This becomes your promise.
Examples:
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“Go from no niche → to a profitable niche in 60 minutes.”
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“Go from zero subscribers → to your first 100.”
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“Go from stuck → to publishing weekly content with ease.”
This transformation is the foundation for your product.
STEP 4 — Outline the SIMPLEST Path to That Transformation
Resist the urge to teach everything.
Give them:
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The exact steps
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In the shortest path
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With no fluff
Formats that work:
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A 3–5 step framework
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A short checklist
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A single method or formula
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A plug-and-play template
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A mini-video walkthrough
People buy SPEED, CLARITY, and SIMPLICITY.
STEP 5 — Choose the Best Product Format
Pick the most frictionless format for delivering the solution.
For beginners:
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Mini-course (30–60 minutes)
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Workbook or guide
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Template pack
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Swipe file
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Email course
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Short video series
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Cheat sheet with a walkthrough
Remember:
Shorter products sell BETTER because they feel doable.
STEP 6 — Create the Product Using the “Explain → Show → Do” Model
Your product should include:
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Explain
Why this solution works. Keep it short. -
Show
Demonstrate the steps with screenshots, examples, or a short video. -
Do
Give them a worksheet, checklist, template, or action step so they can immediately apply it.
This makes your product practical — and high-value.
STEP 7 — Add Quick Wins
Include one of the following so they get results FAST:
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A 10-minute starter task
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A fill-in-the-blank template
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A step-by-step action sheet
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A “first win in 24 hours” challenge
Quick wins = high completion rates = great reviews.
STEP 8 — Name the Product Using the Problem + Solution Formula
Great formula:
[Solve the Problem] in [Short Timeframe] Without [Common Struggle]
Examples:
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Choose Your Profitable Niche in 60 Minutes
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Your First 100 Subscribers Without Overwhelm
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The 3-Step Content Engine for Busy Entrepreneurs
Names like these SELL.
STEP 9 — Price It
Simple pricing:
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PDF / Template Pack: $7–$27
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Mini-Course: $27–$97
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Multi-module Course: $97–$497
You can teach them:
Sell small products first → then bundle → then upsell into bigger programs.
STEP 10 — Launch It with a Simple 3-Step Promo Plan
Here’s an easy launch process your students can reuse:
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Email 1: “I solved this problem for you” announcement
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Email 2: Teach one tiny piece → link to buy
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Email 3: Share one student success story → invite again
Optional:
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Social media teasers
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A live walkthrough session
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A short challenge
Clean, simple, repeatable.
STEP 11 — Turn It Into a Product Line
Once they’ve mastered ONE product:
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Create another solving the next problem
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Build a funnel
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Bundle similar products
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Turn small products into a bigger course
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Turn big courses into coaching programs
This becomes a scalable online business system. I did this with my series of “Really Simple” courses and the results continue to be awesome and extremely profitable.
I’m bestselling USA Today and Wall Street Journal author Connie Ragen Green. My goal is to help at least a thousand people to reach six-figures and beyond with an online business for time freedom and passive income and to simplify your life. Come along with me, if you will and let us discover how we may further connect to achieve all of your dreams and goals. This is also why I want you to start creating simple “One Problem, One Solution” digital products to sell online. This strategy holds the potention to change your life in amazing ways. Perhaps my “Monthly Mentoring Program” is right for you.