I believe we all need a “pivot” when we aren’t quite satisfied with our online business results. I’ve done this at least a dozen times over the past two decades, and this strategy may be helpful for you as well.
A pivot is especially powerful because it doesn’t mean starting over. It means looking honestly at what you’ve already built, deciding what is working, letting go of what isn’t, and then changing your direction just enough to create momentum.
Think of this as a “strategic pivot” rather than a complete reinvention…
Week 1: Stop and Look at What Already IS
Before creating anything new, look at what you’ve already done.
Ask:
- What have I created that people have responded to?
- What has actually made money?
- What am I doing that takes a lot of time but produces very little?
- What do people regularly ask me for help with?
- Which emails, posts, products, or offers have gotten the strongest response?
- What am I enjoying?
- What have I been avoiding?
This is not a week for judging yourself.
It’s a week for gathering evidence.
Your past few years online have already given you data. Use it.
Week 2: Choose Your “One Thing”
One of the biggest problems I see with online entrepreneurs is that they have too many possibilities.
They have an affiliate business, a course they’re creating, a book they’re writing, social media accounts, an email list, three lead magnets, a podcast idea, and six other things they’re “going to get to.”
The pivot may be as simple as saying:
For the next 90 days, this is my primary vehicle for generating income.
That doesn’t mean you abandon everything else.
It means you stop asking everything to be equally important.
Perhaps your one thing is:
Build the email list → nurture the list → make relevant offers.
Or:
Create one simple product → sell it consistently → improve it based on customer feedback.
Or:
Affiliate marketing → create helpful content around a small number of products → build relationships with people who need those products.
Or:
Writing → turn your knowledge and life experience into books, lead magnets, articles, and products that lead people into your business.
The pivot creates focus.
Week 3: Start Reaching Out and Talking to People Again
This is where I would put a huge emphasis on relationships.
Not pitching.
Not chasing.
Not sending generic “Hey, how are you?” messages to people you’ve never spoken with.
Actually talking to people, on the phone, via Zoom, or in person.
Comment thoughtfully on someone’s post.
Respond to an email.
Congratulate someone.
Ask a good question.
Share something useful.
Reconnect with someone you’ve known online for a while.
And most importantly, listen to what they have to say.
Your next product, offer, article, book, or course may already be sitting inside a conversation you’re having with someone.
Writers have an enormous advantage here.
You are already collecting stories, questions, problems, observations, and ideas.
Pay attention.
Week 4: Create Something From What You Learned
Now create.
But create from evidence rather than assumptions.
Write the article people need.
Create the short training people have been asking for.
Develop the bonus that makes your existing product more valuable.
Write the email that addresses the question you’ve heard repeatedly.
Create the lead magnet that solves one very specific problem.
Take something you’ve already created and turn it into something else.
One article can become:
Article → email → social posts → short video → podcast topic → checklist → lead magnet → product idea.
That’s a pivot I particularly love because you’re not constantly starting from zero.
You’re extracting more value from the work you’ve already done.
And here’s the bigger pivot…
I would encourage an entrepreneur to stop asking:
“What should I create next?”
and start asking:
“What can I do with what I already have?”
That’s a very different question.
You may already have years of experience, dozens of ideas, existing products, an email list, relationships, content, books, affiliate partnerships, and knowledge that other people would happily pay to access.
Your next level may not require more.
It may require better use of what you already have.
And perhaps the most important part of the pivot is this:
Don’t pivot because you’re bored. Pivot because you’ve learned.
There’s a big difference.
If something isn’t working, don’t automatically throw it away.
Look at it.
Maybe the product isn’t the problem. Maybe people don’t understand the benefit.
Maybe the offer isn’t the problem. Maybe you’re not making it often enough.
Maybe your content isn’t the problem. Maybe there’s no clear path from the content to an offer.
Maybe your email list isn’t the problem. Maybe you simply haven’t been emailing consistently.
Maybe you don’t need another course.
Maybe you need to implement the last five things you learned.
That’s the kind of pivot that can change everything.
I’d give yourself the next 30 days to simplify, reconnect, create, and sell.
Not perfectly.
Not frantically.
Just consistently.
Because sometimes the business you’ve been trying to build isn’t the wrong business.
You simply need to turn the wheel a few degrees.
And that small pivot can put you on an entirely different path.
Creating and Implementing Your Intention Statement
I love this concept because an Intention Statement is different from a traditional goal list. A goal says, “This is what I want to accomplish.” An intention says, “This is how I intend to experience, create, and participate in my life.”
Intention Statement
Energy Flows Where Attention Goes
1. Begin With the Bigger Picture
Before writing the statement, step away from goals, deadlines, numbers, and other people’s expectations.
Ask:
- What do I truly want my life to feel like?
- What matters most to me at this stage of my life?
- What would make me say, “Yes, this is the life I want to be living”?
- What do I want more of?
- What do I want less of?
Purpose: Get underneath the surface-level goals and identify the life experience you actually desire.
2. Define Your Desired Feelings
How do you want to feel as you move through your days?
Consider words such as:
- Peaceful
- Confident
- Free
- Creative
- Energized
- Connected
- Prosperous
- Fulfilled
- Joyful
- Purposeful
- Secure
- Playful
- Curious
- Grateful
Then choose your 3–5 most important feelings.
This matters because you’re not simply creating a list of things you want to possess or accomplish. You’re identifying the experience you want to create.
3. Identify What You Want to Give Your Attention
Since energy flows where attention goes, ask:
What deserves more of my attention?
This might include:
- My health and well-being
- My relationships
- My family
- My business
- My creativity
- My writing
- Financial abundance
- Learning
- Spiritual growth
- Adventure
- Community
- Personal freedom
- Making a difference
Then ask the harder question:
What has been receiving my attention that no longer deserves so much of it?
That question can be transformational.
4. Describe Your Ideal Conditions
Now move beyond what you want and describe the conditions in which you want to live and work.
For example:
I desire a life where…
- I have enough time to do what matters.
- My work is meaningful and profitable.
- I have freedom in how I spend my days.
- I am surrounded by supportive people.
- I have space for creativity.
- Money flows from multiple sources.
- I can say no without guilt.
- I make decisions from confidence rather than fear.
- My business supports my life rather than consuming it.
This section helps make the intention specific enough to focus your attention.
5. Decide Who You Are Becoming
This is one of my favorite parts.
Instead of only asking:
“What do I want?”
ask:
“Who am I becoming?”
Complete these sentences:
- I am becoming someone who…
- I am learning to…
- I am choosing to…
- I am no longer willing to…
- I trust myself to…
- I give myself permission to…
This shifts the Intention Statement from wishful thinking into identity and personal agency.
6. Establish Your Priorities
Choose the 5–7 areas of life that matter most right now.
For example:
My Intention for:
- Myself
- Relationships
- Health and energy
- Work/business
- Money
- Creativity
- Contribution
For each one, write one clear sentence describing what you desire.
Don’t overthink this.
Your intention doesn’t need to be perfect.
It needs to be true enough that you feel something when you read it.
7. Identify the Energy You Will Bring
An intention isn’t simply about what you expect to receive.
It’s also about what you intend to bring.
Ask:
How do I intend to show up?
Perhaps:
- With curiosity instead of judgment.
- With courage instead of hesitation.
- With consistency instead of perfectionism.
- With generosity instead of scarcity.
- With patience instead of urgency.
- With confidence instead of comparison.
- With action instead of endless preparation.
This is where the intention becomes something you can actually practice every day.
8. Write Your “I Intend…” Statements
Now begin creating the actual statement.
You might use phrases such as:
I intend to…
I choose to…
I am creating…
I welcome…
I give my attention to…
I am available for…
I release my attachment to…
I trust myself to…
Keep the language positive, present-focused, and personal.
9. Bring It All Together
Your final Intention Statement could follow this simple structure:
I intend to create a life in which I…
I give my greatest attention to…
I choose to feel…
I am creating conditions that allow…
I am becoming someone who…
I release…
I welcome…
I commit to showing up with…
And I trust that as I consistently place my attention on what matters most, my energy, choices, and actions will begin moving in that direction.
10. Create Your One-Sentence Intention
After writing the longer version, distill everything down to one sentence.
This becomes your daily anchor.
For example:
I intend to create a peaceful, prosperous, purposeful life by giving my attention, energy, and action to the people, work, relationships, and experiences that matter most to me.
Or, for an entrepreneur:
I intend to build a profitable business that gives me freedom, creativity, meaningful connections, and the ability to serve others without sacrificing the life I am building for myself.
The Daily Practice
I would end the exercise with something very simple.
Every morning, ask:
Where will I place my attention today?
And every evening:
Did my attention go where I intended it to go?
Not:
Did I accomplish everything?
Not:
Was I perfect?
Simply:
Did I put my attention where I said it mattered?
Because that brings your motto full circle:
Energy Flows Where Attention Goes.
Your Intention Statement isn’t a magic spell or a guarantee that everything will happen exactly as you envision it.
It is a compass.
It reminds you what matters.
It helps you notice opportunities you might otherwise overlook.
It influences the choices you make.
And, perhaps most importantly, it gives you something to return to when life gets noisy, distracting, or uncertain.
Your attention is one of the most valuable resources you have. Your Intention Statement helps you decide where to spend it.
I’m bestselling USA Today and Wall Street Journal author Connie Ragen Green. My goal is to help at least a thousand people to reach six-figures and beyond with an online business for time freedom and passive income and to simplify your life by focusing on how to create a “Strategic Pivot” for your online business. Come along with me, if you will and let us discover how we may further connect to achieve all of your dreams and goals. Perhaps my “Monthly Mentoring Program” is right for you.