How to Create Content That Accelerates Your Visibility…
Even If You’re Just Getting Started
As a new entrepreneur, your biggest challenge isn’t just creating content — it’s creating the right content that helps you get seen, trusted, and remembered. Here’s how to get started quickly and effectively, even if you feel overwhelmed or unsure where to begin with increasing your visibility.
Step 1: Know Who You’re Talking To
Before you post a single thing, ask yourself:
- Who am I trying to reach?
- What are they struggling with?
- What questions do they have every day?
Quick Tip: Picture one person who needs your help. Give them a name and describe their day. This clarity will sharpen your message and tone.
Step 2: Pick One Platform to Focus On
Don’t try to be everywhere. Choose one platform where your ideal audience is already hanging out. That could be:
- Instagram (visual storytelling)
- YouTube (tutorials and “how-to” videos)
- X (Formerly Twitter – people from all walks of life and niches building relationships)
- LinkedIn (professional services)
- A blog or newsletter (for long-form thinkers)
Quick Tip: Start where you’re most comfortable. Consistency beats perfection.
Step 3: Use a Simple Content Framework
Structure helps. Try this beginner-friendly format:
The 4-Part Post Formula
- Hook – Grab attention. (Ask a question, make a bold claim, or share a short story.)
- Problem – Highlight a challenge your audience faces.
- Solution – Share a quick tip, lesson, or insight.
- Call to Action – Ask for engagement (comment, share, join your list, etc.).
Example:
“Are you stuck staring at a blank screen? Most new entrepreneurs freeze because they’re afraid to sound ‘wrong.’ Here’s the truth: imperfect action beats perfect silence. Try this 3-step writing prompt to break through the block.”
Step 4: Show Up Like a Human, Not a Brand
In the beginning, people buy into people, not logos. Share:
- Why you started
- What you’re learning
- Your behind-the-scenes process
- Mistakes and lessons (people love these)
Quick Tip: Be real. You don’t need to be an expert. You just need to be a few steps ahead of your audience.
Step 5: Repurpose Your Content
One piece of content can become many:
- Turn a blog post into 3 Instagram posts
- Break a video into short clips
- Turn a comment or email into a post
Quick Tip: Create once, use multiple times. This saves time and builds momentum.
Step 6: Stay Consistent and Track What Works
Use a basic calendar to post 2–3 times per week. After a few weeks, check:
- What got the most likes, comments, or replies?
- What topics sparked conversation?
- What do people ask you about?
Adjust your content based on what’s working. It’s better to improve than to start over.
Final Thought:
You don’t need to be everywhere — you just need to be somewhere with clarity and consistency.
Visibility is built one post at a time. Start simple, speak to one person, and keep showing up. As you gain confidence, your content will evolve — and so will your audience.
NOTE: Write an article of three hundred words or more and I will share it with my community of like-minded individuals that includes more than 60K people, so far!
Short-form Content for Visibility
Using short-form content is one of the fastest and most effective ways to increase your visibility online — especially if you’re a new entrepreneur. Here’s how to use it strategically…
What is Short-form Content?
Short-form content refers to bite-sized, easily consumable media such as:
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Social posts (Instagram, LinkedIn, Facebook)
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Short videos (Reels, TikToks, YouTube Shorts)
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Tweets/X posts
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Email nuggets or list-building blurbs
These are fast to create, easy to digest, and perfect for building attention and engagement.
Why Short-form Content Works So Well for Visibility
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Algorithms love it. Platforms push short, engaging content to new audiences.
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People scroll fast. Shortform grabs attention in seconds.
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You stay top of mind. Posting 3–5 times per week keeps you in front of your audience.
How to Use Short-form Content for Maximum Visibility
1. Start with a Strong Hook
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Ask a bold question
→ “Still broke after buying 3 online courses?” -
Make a relatable statement
→ “Running a business when no one in your family understands…” -
Use an emotional trigger
→ “This ONE mindset shift helped me go from invisible to booked out.” - Think: one idea per post
→ “Here’s what I wish I knew before launching my first offer.”
2. Deliver One Clear Value Point
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A tip, myth to bust, or lesson learned
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Think: one idea per post
→ “Here’s what I wish I knew before launching my first offer.”
3. End with a Call to Action
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“Comment YES if this hits.”
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“Save this so you don’t forget.”
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“DM me the word ‘START’ and I’ll send you the guide.”
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“Follow for more no-fluff business tips.”
Short-form Content Ideas for New Entrepreneurs…
| Type | Example |
|---|---|
| Micro-Lesson | “3 ways to get your first client (no ads, no website)” |
| Behind-the-Scenes | “Here’s how I plan my content in 15 minutes” |
| Storytime | “I almost quit. Here’s what happened instead…” |
| Before/After | “Before: Random posting → After: $2k/month from content” |
| Common Mistake | “New entrepreneurs waste time doing THIS…” |
| Quote + Insight | “‘Clarity comes from action’ — and here’s why that’s true” |
Bonus: Repurpose Longform into Short-form Content to increase your visibility
Take a blog post, podcast, or email and break it down into:
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Key takeaways = carousel or video
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One bold quote = graphic
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A single point = tweet or story
You don’t have to reinvent the wheel. Short-form lets you recycle value in smaller bites.
* Short-form videos range from 7 seconds all the way up to 3 minutes in duration. Because shorter, punchier content grabs viewers’ attention, I recommend staying within 15-30 seconds. Clip out unnecessary pauses and make sure every frame has value to the message you want to deliver.
Keep it Consistent
Start with 3 short-form posts per week. Choose one format:
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A Reel or video tip
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A written post with an image
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A mini story in your caption
Track what gets views, saves, or replies — then do more of that.
NOTE: I’m creating a 5 Module Course on Creating Content for Visibility that you’ll be able to purchase for only $10 (Instead of the Full Price of $29) when it is complete!
I’m bestselling USA Today and Wall Street Journal author Connie Ragen Green. My goal is to help at least a thousand people to reach six-figures and beyond with an online business for time freedom and passive income and to simplify your life. Come along with me, if you will and let us discover how we may further connect to achieve all of your dreams and goals. This is also why I want you to think about the importance of visibility in growing a profitable online business. Perhaps my “Monthly Mentoring Program” is right for you.