When I was a classroom teacher it was a big deal to have a class paper. For my first three years of teaching my class published the ‘Room 5 News’. This was back in the early 90’s, so desktop publishing was not so easy to do. I can’t even remember the name of the program we used, but I do know it was on about twelve 5 1/4″ floppy disks, and I had to keep changing them throughout the process. This was before hard drives were commonplace. The result was a beautiful newsletter that we printed for the entire school, and a group of 5th and 6th graders who were very proud of what they could accomplish on a computer.
Today the process of creating and distributing a newsletter to your prospects is much simpler. You write an article, and then ask several other people to do the same. They are able to promote themselves at the end of their article, and you receive content that can be passed on to your list. The idea is to connect with your audience many times, so they can get to know you better over time. Take a look at the newsletters currently published by Armand Morin and Dr. Jeanette Cates and see what you think.