Writing special reports, also referred to as short reports, has been one method I have used for introducing new people, products, and services to my list. By writing five to fifteen page reports you can share information on your topic, as well as promote your own and affiliate products to the people on your list and on the social media sites. I recommend writing one of these once each month to create more content for your sites, to build your online business, and to connect with others who are already doing business in your niche. Here is a Special Report I wrote recently on Using Relationship Marketing to Build Your Online Business. Let me know if you find that information to be helpful and informative.
If you are thinking that this is just too much for you to write, remember that you do not need to write it all yourself. You can search for articles on your topic within the article directories, and then copy them into the document where you are creating your report. You must leave the article intact and not change one word, including the title and the resource box. Then you can write a few paragraphs about the person or product you are promoting. This will make it possible for you to put together one of these special reports in about an hour or so.
Begin with the end in mind. By this I mean that you will want to think about the purpose for your report before you start to write it. For example, if I want to promote a course being taught by someone, I will search for articles written by them. I can then tell the story of who they are and why I believe their training is worthwhile, include two or three or their articles, and then give my affiliate link at the end when I write the call to action section of the report.
Now it’s time to distribute your special reports in as many ways as possible. The idea is to put your information into the hands of everyone who is interested in learning more about your topic. This begins by emailing your list with a link to the report, and then following up by asking them what they thought about what you covered. This is an excellent way to make sure they actually read and then take action.
Social media sites, especially Twitter, Facebook, and LinkedIn, are also excellent for distributing your reports. You can provide the link for them to download, and then start a discussion on the points you want to emphasize. Forums also work well, and I have found that my including a link in my signature line many people will download and read what I have written.