Everybody loves a secret. This goes back to our childhood, when knowing a secret made us feel more grown up. Why not share secrets with the people already on your list? This can be a very effective way to build a relationship with your prospects so that you can connect with them on a deeper level.
Starting an online business seems like a mystery to many of the people on my list. They may be frustrated with the process or struggling with the technology. The marketing is completely different from anything they have encountered previously. When I share some ‘insider’ or ‘secret’ tips they feel like they are part of the inner circle that will help them to achieve the success they are working towards. You can do the same exact thing when you share tips or secrets about your niche.