How to Effectively Repurpose Your Content
I’ve been a strong proponent of knowing how to repurpose your content for years now. When I first came online I was not a writer or even a content creator, so when I learned how powerful content creation and content marketing could be it just made sense that I would repurpose that content as well. The results have surprised everyone – including me- as my content continues to be found by people on six continents when they search for any of the many topics I am knowledgeable about in my online business.
I was just reading an article from Christine M Gallagher about 5 Easy Ways to Recycle Your Content (While Still Staying Sane) and she discusses how to take one piece of your content and repurpose it into five different formats. She states:
For busy entrepreneurs, it can often feel like a struggle to consistently come up with new and varied content that we’re told is so crucial to building our Internet empires. However, let me offer you some relief by letting you know that you probably don’t need to be quite as prolific as you think. The good news is, repurposing your content is perfectly acceptable—in fact, it’s vital to your online success.
One piece of content can live on in multiple formats, saving you time, energy and creative frustration. For example, let’s say you begin with content you’ve prepared for an in-person talk or speaking gig or for a live teleseminar given over the phone.”
She goes on to share how that original content can be repurposed into a blog post (where I believe your very best writing should appear), an article (I like to syndicate these on LinkedIn Pulse and Medium), a free short report, a podcast (I’ve been podcasting regularly now since 2011 with two different shows, and with video (my YouTube channel serves as a “lifestyle” review of how I live based on having a global online business).
You can then go on to create newsletters, white papers (an industry term), slide presentations, audios, notes, study guides, checklists, and more. The list of possible types of content you can create, publish, and syndicate is almost endless and only limited by your imagination and desire to spread your knowledge and expertise far and wide. Never before in the history of the world has it been so simple and inexpensive to use these methods and strategies to build a business.
All of this serves to turn you into a content creation machine, and you will discover that your audience consumes this content in the way that is easiest and most comfortable for them. For example, my ideal method of learning is to read while listening, so if someone creates a recording of a short report I will read and listen simultaneously for best results.
Spend the time now to learn how to best repurpose your content, and then benefit from being able to say that people see you everywhere on the Internet. This single strategy has grown my business more than any other and helped me to get my message and information out to the world in a way that serves my business and the tens of thousands of people with whom I can then connect.
What questions do you have when it comes to knowing how to repurpose your content?