I have sent press releases out to announce that I was attending a conference, had written a new short report, or even to let people know I was now posting regularly to my blog. I call this the ‘Kindergarten Effect’, and it refers to the idea that five-year-olds get excited about every little detail of their life. Do the same thing in your business to let people know what you are up to.
Learning how to write your own press releases will help you to build both credibility and visibility on the Internet. This is now a simple process, compared to previous days when you had to write in a particular style and then fax it to the editor of your local newspaper. It was then a game of wait and see until they decided whether or not your story was truly newsworthy. This all changed in the early 2000’s, and now anyone can learn how to write and distribute their own press release that will be picked up by publications all over the world.
I have prepared a Special Report to help you write your own press releases for publicity and to build your business.