Online Marketing Tricks
When it comes to online marketing, tricks are always a temptation. But if you’re thinking that by tricks I am referring to something questionable, I am not. Think of these more as tips than as something that we shouldn’t be using to help our businesses grow.
One of my Finnish friends, direct response copywriter and online marketer Juho Tunkelo is a master of online marketing tips to build your business on the Internet. He wrote two excellent posts on this topic, 3 Old, Tiny Tricks Still Working Amazingly Well in Online Marketing and 3 More Tiny Tricks Working Amazingly Well In Online Marketing where I was reminded of strategies from years past that may be even more effective today than they were originally.
One of these is the use of a countdown timer to let people know when an offer expires or goes up in price. Juho says that even if this seems so “early 2000s” it still works because scarcity is a powerful trigger, when used properly. Another of these tricks is to do something referred to as “pattern interrupt” through the use of slow motion videos on Instagram. You can then superimpose your marketing message over the video with a call to action just beneath it.
The last of Juho’s “tricks” I will share with you here is one that he shared with me personally when we met for an impromptu mastermind near Helsinki a year or so ago. It has to do with remarketing to your LinkedIn contact base. You export all of your contacts into a CSV file and then you simply upload that file with your contacts to a Facebook custom audience for ads and/or retargeting. Juho explains just how to do this in great detail in the post I have referenced above. He says that if you have something to promote to that professional audience that already knows you and are half warm anyway… the conversion rates can be astounding.
I recommend that you read both of Juho Tunkelo’s posts and join his list to receive his copywriting information, tips, and ideas to put to use in your own online business.
Do you have any tips or tricks you’d like to share with others? If so, leave a comment below so we can all benefit from your expertise. Online marketing tricks can be fun, as well as profitable.