Membership sites have become more popular than ever, but you must take a close look at your own business to see if this marketing strategy makes sense for you. I currently have more than a dozen of these sites set up, and even I am amazed at how simple it is to have streams of income from this online business model. I use Wishlist Member, and have found this to be the easiest to set up and the most economical of all of the membership site options. It’s simply a plugin you can install in just a few minutes, and it turns your WordPress site into a membership site immediately. The most widely used sites are those for online courses you teach, stand alone products and bonuses you want to deliver safely, and the free membership model to build your list and grow your income.
I teach a variety of courses through teleseminars and webinars. Typically these last for about four to five weeks. It has become easy for me to set up a membership site where the students can access the trainings, download the bonuses, and stay connected to the course. It helps me immensely by my not having to rely on emails to provide this information; there is an internal emailing option that is both secure and reliable.
Anytime I create a new product I also set it up as a membership site for safe and secure delivery. This makes it so much easier for the purchaser to download their product and to have access to it again if they misplace it on their computer. This has saved me countless hours when it comes to customer service. Someone who purchases a year ago or more can go into their protected area and get what they purchased, and I do not need to provide it to them again.
Setting up a free site is excellent for you if you are just starting out. This gives you permission to market to your members for as long as they stay with you. It also helps them to feel like they are a part of your community, which is a huge benefit for both you and them. I recommend offering them a teleseminar once each month so that they will hear your voice and feel more connected to you and your topic. Also, provide a download link to the replay of this training as an added benefit in your member’s area.
By now you can see that the membership site business model works extremely well, no matter which niche you are in or how long you have been working online. I encourage you to explore this marketing strategy to see how it can best serve your needs. Watch this short training video to see how membership sites can work for building your online income.