Writing your web sales copy for a new product, course, or service is one thing, but getting it out to the world for all to see is quite another. Marketing your sales copy initially and then on an ongoing basis is crucial to your success and will enable you to sell more over time. Here are some ways to do this effectively.
I always write a blog post about my new product or course and publish it soon after I launch. Within this post I will discuss at least one aspect and perspective of the topic I have just created a product around, allowing me to give more details and insight than I would be able to on the sales page. I am also writing in a more conversational tone than I tend to do in my sales copy. This enables my readers to find out in a more objective manner if this is a topic they want or need to pursue further. For example, when marketing sales copy for my Reputation Management Made Simple online course I wrote about some of the people I have helped with this over the years. Because I’m not directly selling anything in my blog post, readers are not looking for specific reasons not to make a purchase. Instead, they can let their guard down and open their minds to what this topic is all about and how it could possibly affect them, their family members, and their clients.
Another way of effectively marketing your sales copy is to open up the subject matter as a topic of discussion on social media. Even though Facebook may seem to be the most likely venue for this, I tend to not use that site for this purpose. The reasons for this are too involved to go into here, so suffice it to say that I prefer social media sites where I can have more control over the discussion. Both Twitter and LinkedIn serve this purpose for me, and at any time I am likely to make a post or an update where I ask the question about my topic and then proceed to answer it myself. The logical solution to any problem I discuss is to be found within my product, course, or service and that fact allows me to continue confidently as others begin to chime in with their thoughts, ideas, and opinions on the matter.
Finally, I like to host an open call to discuss the topic in greater depth and detail. I do these as teleseminars that are live and then available as a recording. Sometimes I include a one or two page study guide that can be downloaded to accompany the audio recording. My audience tends to love this format and many times they are more likely to listen to me on a teleseminar than they are to read my blog posts or take part in a social media discussion.
Marketing your sales copy can be fun, and learning more about what your prospects and clients are more likely to participate in and respond favorably to is all a part of marketing online as an entrepreneur.
My Really Simple Sales Copy training course could be just what you need to sell more of your information products and training courses.
I’m author and online marketing strategist Connie Ragen Green. I work with entrepreneurs to create multiple streams of online income and would love to connect with you. Pick up my Online Entrepreneur’s Blueprint and get started right away.