I spoke with the editor of one of the local magazines in my city earlier today. Business is down and she does not like to market. She knows she must reach out to others in order to stay in business in 2010. I recommended she schedule what she would do each day to connect with others.
Make a schedule of marketing activities for your business. Marketing is the most important activity within your business, so schedule time every day to take action in this area. This needs to be at least fifty percent of each day, even though that may be different from what you are used to doing. The businesses that understand the importance of regular marketing will prosper during good times and bad, so give yourself the benefit of knowing this going in.
It’s really about building a relationship with your prospects, as well as with current clients. Connect with them on a deeper level and you will be able to notice the difference in your business within a short period of time.