Local business marketing is an excellent way to create a business for yourself that will earn you full time income for part time work. Small service businesses in your local community are desperately wanting to have more of an online presence, but just don’t know who to trust and where to turn. Even if your skills are not as good as you would like, you already know enough to help them get set up on the Internet. You will want to set up a blog for them, start handling their social media, and also use what you know about article marketing and SEO – search engine optimization – to help them reach new prospects and customers.
I have offered a course on how to market for small business since December of 2009, and now my mentor, Armand Morin, is offering one as well. It’s at Local Marketing Cash Flow, and my bonus when you sign up through me is my course, as well as three phone consults to be used within a year. That will get you going quickly so you will build a profitable business for yourself.
More than likely you already have a blog of your own, so setting up a WordPress blog for your new business clients will not be too difficult. Help them to choose a domain name that tells what they do and what city they serve. This is the most important first step they can take. You can then do a one click install of Wordpress through their hosting account. If you need a refresher on setting up a WordPress blog, that information is readily available on the Internet, through sites such as YouTube, as well as on technology blogs.
Social media will also be important to them, so start an account under their name at both Twitter and Facebook. This will give you the opportunity to connect them with their prospects and clients through their keywords. You may be surprised to know that many people now search for plumbers, dentists, and other service professionals by first locating them on social media. Establishing a presence for the small companies you will be working with is essential to local marketing success.
The Internet is all about keywords, which are the words and phrases people use when they are searching for information and help on the Internet. Using these keyword phrases in the blog posts, social media postings, and anywhere else you are submitting information for the small business will help ensure that they will be easily found by their prospects.
By now you can see that you do have the skills necessary to help businesses in your community. I recommend that you attend some local events to connect with the business owners to let them know that you are available to help them. The Chamber of Commerce is an excellent place to start, as well as local service organizations such as the Rotary Club, Lion’s Club, and Kiwanis.