Live Streaming – Best Practices
Live streaming is a lot like live television, but it’s also part of your marketing plan. So while you can wing it and just turn on your phone and start streaming, you probably want to embrace some best practices so that you can put your best foot, or face, forward.
- Plan it Out
Know what you’re going to say, how long you’re going to broadcast, and what your goals are for the broadcast. To put it simply, plan your content. Make sure that the information you are providing offers value to your audience. Approach it like any other content marketing that you use to grow your business.
- Practice, Practice, Practice!
Practice your broadcast. You can, and absolutely should, be authentic and natural. However, you also want to make sure that you are comfortable in front of an audience. Practice can help you calm the nerves. You can never have too much practice.
You don’t want to read your broadcast so it is not a great idea to write out your script and to read it verbatim. However, it is a good idea to create some short notes. Identify the bullet points that you want to cover in the order that you want to cover them.
This will help you stay on track. It will also help ensure that you can continue where you left off after interacting with your audience. Remember that viewers can post questions and you can respond to them. Notes help you stay focused.
- Present Yourself Professionally
While you don’t have to wear formal business attire, you can. You do want to make sure that you present yourself in a way that best represents your brand and your business. Brush your hair. Make sure that the lighting is good and your audience can see and hear you. Also make sure that anything else the viewers can see supports you and your brand.
- Engage Your Viewers
If people are commenting during your presentation, that’s great. Engage with them. The beauty of live streaming is this interaction. Don’t ignore your viewers. Identify them, and where they’re from, if possible. Address them by name and connect.
Live streaming best practices are designed to help you create the most professional and engaging live streaming broadcast possible. Follow them and you will achieve better marketing results from your very first show.
These live streaming best practices will serve you well over time.