This site is dedicated to teaching you how to make a 6 figure a year income with a small list, but that does not mean that you should ever stop thinking about ways to continue to build your list. I use article marketing as one of my listbuilding strategies, and it does help me when I use SEO (search engine optimization) in my article title and body.
Your articles serve many other purposes as well, such as establishing you as an expert, pre-selling products and even helping to build relationships with your prospects. But you can also use them to drive traffic to your site when you optimize them for the search engines.
Here’s the 3S Strategy for creating and distributing optimized articles:
S – Search
S – Sprinkle
S – Share
Today I’ll discuss the ‘search’ part of this strategy.
Step #1: Search
Your first step is to search for the keywords your market is already using to find information in your niche. You do this by using a keyword tool (such as Google’s free keyword tool).
All you have to do is enter in a broad niche-relevant search term like “homeschooling”, “organic gardening”, or “golf”. The tool will then offer you suggestions for related search terms which you can use to expand your list of keywords. In most cases, you’ll generate a list of hundreds if not thousands of possible keywords.
What you’re searching for are longtail keywords – these are phrases that are typically four or more words long. The key is that they have very little competition in the search engines, which means you can rank well for them.
Tip: Many keyword tools check the competition for you. For example, WordTracker offers a KEI (keyword effectiveness index) value, which looks at the number of searches against how many other websites are indexed for that keyword. The higher the KEI value, the better chance you have of ranking well. Look for words that have a KEI value of at least 100 – but the higher the better.
Next week I’ll discuss the ‘sprinkle’ and ‘share’ strategies.