When we are first starting out online, the main concern is to be serious and to treat our business as though it were a corporation. After some point I think everyone realizes that part of the reason we became entrepreneurs in the first place was to make our own rules and to have some fun with our business.
So lighten up, and share some humor and anecdotes with your list. They will enjoy seeing that you are human. Tell them what happened at your daughter’s birthday party when it started raining, or how your fifth grade teacher found you online and signed up for your list. Sharing this type of information with your people deepens the connection they share with you, and makes it even more likely they will want to do business with you in the future.