Headlines are the 1 to 3 lines right under your name. This is possibly the most important area of your LinkedIn profile and deserves to be created like a web sales copy headline.
So how do you write LinkedIn headlines that get noticed?
- Start by searching other people in your industry on LinkedIn to find fresh examples of what their headline looks like. DO NOT COPY their headline.
- Use your personality and think about how those you are targeting would think. What do you think they want to see? What words would they likely be searching for in a client, servicer, or provider?
- Pluck a few sentences from your resume or bio that best describe what you offer and condense them into a good headline sentence.
- Always update your headline as you advance in your career and things change.
- Use this formula to make your headline stand out:
Job title/company plus Relevant Keywords plus Eye-catching statement about you/Something about you that makes others want to get to know you/personality
Your job title should, of course, be included as it shows relevancy to searchers but you want to build your headline from here to make it stand out.
Use the right keywords and phrases that relate to your profession, your industry and describe you as a specialist. What terms or phrases do people use to search on LinkedIn to find you? Try to use several of those in your headline and focus on using “power” words.
The final element in the equation is the eye-catching statement that will grab attention. It should be creative yet intriguing and memorable. Focus on how you do what you do and make it engaging. What makes your work special? What value do you offer? Use as many words as possible to make your LinkedIn headline standout.
There are several slants you can take when you write your headline:
- (Your role) helping (who) do (what). Begin with your jog title and continue by explaining what types of companies you work with then what you do for them.
- List your area of focus or your credentials. List the type of work you do, awards you’ve received or your accomplishments. Separate them with commas, pipes, or bullets.
- If possible, combine both your focus and your credentials.
- Let your personality shine by telling a brief story about you, your work style or how you helped others.
These People “Get” the Value of LinkedIn Headlines
Here are three examples of people who have excellent LinkedIn headlines, to help you think creatively:
Corporate Trainer (Kammy Haynes) https://www.linkedin.com/in/kammyhaynes/
Travel Agent (Maria Stefanopoulos) https://www.linkedin.com/in/mariastefanopoulos/
LinkedIn Trainer (Trevor Turnbull) https://www.linkedin.com/in/trevorturnbull/
This is mine and it is a work in progress: https://www.linkedin.com/in/connieragengreen/
If you are having trouble coming up with a compelling headline that is understandable, and there are tools and templates available to help get you started.
The headline is one of the most important sections in your LinkedIn profile. Along with your image, it is what people see when they do a search. The best LinkedIn headlines are the ones that engage, surprise, or stand out in some way so make sure yours does too.
I’m author, publisher, and entrepreneur Connie Ragen Green and I would love to assist you as you begin or continue your journey as an online entrepreneur. It’s a joyous one! My popular and effective training on “How to Sell Yourself and Your Stuff“ is an excellent place to begin and would give you and I the opportunity to get to know each other.