What kind of relationship are you building with the people on your list? Do they feel comfortable with you, and trust you enough to ask you anything, knowing you will give them an honest answer every time? Creating this type of know, like, and trust factor does not come easily, but it can be accomplished if you spend some time with getting to know your prospects. I believe it has worked for me because of my email messages, my teleseminars, and my follow up techniques.
My emails almost always include a little something personal about me. I share what it was like to get started online in 2005, when I did not have a clue about starting an Internet business. I relate my current business to what it was like to be a classroom teacher and also work in real estate at the same time.
I have shared my successes, like winning twenty-five thousand dollars in Armand Morin’s contest at the Big Seminar in November of 2009, along with my mistakes, like the time I kept pressing send and accidentally sent out hundreds of messages to my list. By showing my vulnerability as a human being, my list has been able to relate to me.
Holding teleseminars has made this even more pronounced. I will never forget the time someone asked me when it was that I got serious about being an online entrepreneur. I got choked up as I answered. I said that I got serious the day I received a letter from the bank saying that it looked like my payment were coming in later and later each month, and that if I were late on my next payment they would begin the foreclosure process. I had not planned on sharing that type of personal information, but it sure felt good to know that I could share it with the people who looked to me for guidance in how to build their own online business.
My follow up with the people on my list is also very different from what I have seen other marketers do. When one or two people email me and ask about something they are struggling with, I send out an email message to everyone and address the problem head on. I know if one or two people are having difficulty or confusion, there must be more people who need help with the same exact thing.
I answer all emails and create new products and courses based on what my list has asked from me. I believe this is the best way to build a relationship with your list so they will come to you with all of their questions. They also feel an extreme loyalty to me, asking me for my affiliate link whenever they decide to purchase someone else’s product. That means the world to me.