if you understand how to build a list, your online business will prosper. Your list of subscribers is the most valuable asset you have for building your online business, but just how do we find the people who will join our list? This may seem like a difficult process, but it isn’t if you make a plan for list building as a daily activity. Remember that the people who subscribe to our lists are those who are not only interested in our topics, but also interested in hearing about those topics from us.
It all begins with setting up a blog and posting to that blog on a regular basis. I teach that your blog is your home on the Internet, so make that site welcoming to visitors. Include posts that teach and share your information and knowledge in a way that will be appealing to your prospects. Also, add an optin box to the upper right-hand section of your blog.
In order to get people to opt in, you must offer a free giveaway that encourages them to join your list. The promise of a newsletter or an ezine is just not enough these days, so put together a short report that shares some valuable tips and content on what you have to offer. The idea is to show how much you know and care so that you establish both trust and credibility.
Once even one person has opted into your subscriber list, send them regular emails to connect with them even further. It is typical for people who are new to online marketing to be afraid to send an email to their list, for fear that the list members will unsubscribe. Instead, make the decision to send emails at least twice a week to see if it is a good fit for both of you. By this I mean that we must write to our list to see if they are interested in what we have to offer, and to give them the opportunity to unsubscribe if they are just not interested any longer. This keeps your list from going stale because you have not stayed in contact with them.
Each year, around the end of December, I start to receive emails from people whose lists I have joined at some point in time. I am a part of their New Year’s resolution to email their list more frequently. Because I have not heard from them in many months, and just can’t remember why I signed up to begin with, I typically scroll to the bottom of their email and unsubscribe. Don’t let this happen to you.
Constantly encourage people to sign up to join your list, and then stay in touch with them to turn them into prospects and clients.