When you decide that you want to host a live event, your first thought might be “Will anyone come to it?” or “How do I get people there?”
The answer to these questions is, of course, MARKETING!
When I first decided I wanted to learn how to host a live event for my online business, I sought out the help and expertise of those who had been doing it already for years. I had been speaking at other people’s events for several years at that pointed and wanted to have more control over how I would teach the people who attended and follow up with them afterwards.
If you have been in business for any length of time, you are sure to have an in-house mailing list and perhaps even an email address list. If not, it is time to start collecting email addresses so you can market to prospective customers and event attendees more easily.
As soon as you decide to host a live event locally, tell your customers and any close business colleagues such as vendors or suppliers right away. Send them an email or post a flyer or postcard in the mail with a “Save the Date” notice to generate buzz.
At that point, you don’t have to give them a detailed description of what to expect. Simply tell them the name of the event and that it will be happening on X date. Also tell them to look for more information about the event, including a special URL at your website, to learn more. Continue to email them regularly right up to the date of the event.
On your flyer, give the URL and also a QR code so smartphone users can scan the code and be taken to the special page you have created. Then keep that page up to date. Add to it and email your list any time something significant happens.
As you get closer to E-Day (Event Day), change the frequency of your emails from once a week to once a day to generate excitement and drive those who have not yet got a ticket to feel as though they will really be missing out if they do not attend.
Also remember to tell your list members to spread the word and invite anyone else they think might be interested in the event. Word-of-mouth marketing can be incredibly useful, and best of all – it’s free.
Good communication is essential when it comes to hosting successful local events. Use the contact information you have and the handy tools available online and see how effectively you can promote your upcoming event.
If you can come to Los Angeles March 6th through the 8th 2020, consider attending
Weekend Marketer Live, my popular Workshop. The theme this time is “Funnels, Systems, and Syndication” and I have invited guest experts to present on these topics along with me. Mine are “boutique” events, meaning there about twenty-five people and you’ll get the chance to meet everyone while you’re there. Please consider joining me for this longstanding weekend event.