Email marketing is an excellent way to let people know who you are and what you have to offer them that will enable them to move closer to the goals they wish to achieve. When I am sending out emails to promote affiliate products I craft them in a way that will enhance the credibility of the product creator, share a story about the product and how it will be helpful, and also explain the bonus I am offering and why it is relevant to what I am promoting. Here are some email marketing tips for affiliates as well as online entrepreneurs.
Recently I took part in an affiliate contest where I was promoting a package that included twenty-five coaching lessons on getting started with internet marketing. It was originally written and created by Sean Mize, who had then sold a package of this and many other products to Dennis Becker and Barb Ling. I know all three of these people quite well and have for many years, so it made perfect sense to me to offer this to my community. I knew it would be confusing to explain, so I set about the process of sharing a little about Sean and how I had already gone through all twenty-five lessons when he first released them a few months earlier.
Over the course of three days I sent five very detailed emails. I decided to come from the perspective of someone wanting to teach internet marketing to others and shared how they could repurpose each of the lessons into their own coaching program. I referred to this as an “earn while you learn” strategy that could serve them very well.
When questions began coming in about this product and how it could be used it became clear to me that my audience wanted and needed training on how to use PLR in their businesses. So my bonus package included a training webinar the following week on exactly that – using PLR to build an online business. This is an example of how the situation dictates what you could offer that would be the most beneficial to those who will be receiving it.
Each day during the three day promotion I shared more information on how this product could solve the problem of not knowing how to get started as an online entrepreneur and the importance and value of being able to offer a coaching program that you owned the rights to. I included examples from some of the lessons and shared even more about how well they were prepared. I could vouch for the quality and validity of this program because I had gone through it myself, so credibility was not to be an issue.
As the sales kept rolling in I became more excited about the bonus webinar training I was going to be delivering the following week. I added more details of that in my final emails and even more people came aboard and purchased. I hope these email marketing tips in relation to affiliate marketing have been helpful.
And yes, I won Dennis and Barb’s affiliate contest!
Be sure to take a look at Affiliate Contest Secrets, a training I created to share with you how I have been able to consistently win affiliate contests since coming online over a decade ago.
I’m Connie Ragen Green and I work with new online entrepreneurs to help them get into profit as quickly as possible with information products, affiliate marketing, marketing for small businesses, blogging, authorship, and more. Download your Online Entrepreneur Blueprint and get started right away.