Creating information products can be lucrative, but it is also very rewarding in a more personal way. I hope you remember Bernie and Sue Ann, my retired teacher friends who have decided to come online and start a small business. Bernie used to work at a moving and storage company on the weekends and during the summer, and they signed up for my Money From Mini-Sites course to learn how to set up a site on this topic to make some extra money.
Last night they purchased my July 4th Special package, and this morning Sue Ann emailed to let me know they were creating their first product. It will be an info product to help people get moved from one place to another quickly, safely, and without having to spend a small fortune.
It turns out they have been invited to go to Washington, D.C. in November to participate in a special ceremony to honor the WW II veterans who are still alive, and their goal is to earn enough money to pay for this without having to ask their adult children for help.
She said that Bernie listened to the training from the Copywriting Clinic that’s included in the package, and that he was moved to tears when he heard the story from one of my students about Streak, the horse who suffered terribly when he was not trimmed properly.
Bernie was inspired to write his sales letter for his new product to help people with their move from one city to another. He’s including the story about about a young couple he helped get moved from Nebraska to California, only to learn that the wife and mother had been killed by a drunk driver on their second day in Los Angeles.
He and one of his co-workers stayed with the young man and baby while they went through their belongings, box by box, looking for photos and other momentos. The baby, a little girl, was too young to understand fully that her mother was gone forever. As they worked tirelessly through the night, they each shared stories of loss in their lives. Bernie shared the story of how his own father had passed away while he was stationed in France during the war. He never had a chance to say goodbye and to tell his father how much he loved him.
We find inspiration everywhere. I’m inspired by Sue Ann and Bernie, and their courage to start an online business with no prior experience doing this type of thing. They were inspired by the story of the horse who suffered needlessly. These stories lead us to creating products that others will benefit from in the years ahead. Where will you find your inspiration, and what action will you take as a result?
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Stories, even the tragic ones, bring us all closer together. We are created as story-telling people, and it is how human beings have gathered and created societies throughout our time on this planet.
I am sure some might think it crass to use the story of this couple on a sales page, but as soon as you realize that Bernie is committed to helping people move safely and has the information to help them do that, not using that story would be the tragedy.
I am thrilled to be along on Sue Ann and Bernie’s journey, and I know they will be able to get to Washington DC using the proceeds from their new online ventures.
Thanks for sharing this.
Geoff
Geoff Hoff recently posted..Do Marketing and Art Go Together?
It is the stories which make us special….our way to share our experiences with the world. Dig deep and share often.
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