Creating content for your blog and other sites on a regular basis will help ensure that you build your online business over time and reach more new prospects. Most of us come online without having written a book or anything else that will give us the credibility and visibility we need to be successful. By thinking of yourself as a content creation machine you will see that within a few months your name will be everywhere when someone searches for the keywords that best represent what you have to offer others.
You do not need to be a professional writer or the expert in your field in order to create content that will help you to make a name for yourself. I find that the more I write, or record, information on my main topics the more I know. I used to do quite a bit of research for anything I prepared, but soon I realized that people wanted to learn from my experiences more than by reading something more academic.
Your content creation will be more productive if you repurpose everything you do. This means that a blog post or article can be turned into a webinar training or short report, and that I am always thinking of how to use different mediums to get my message out to the world. The idea is to say the same or similar things over and over again, because we all need to hear and see information multiple times before it becomes a part of our thinking and belief system.
Make the content creation fun so that you will look forward to sharing your ideas with people who will benefit by learning from you.