Are You Connecting With Influencers For Your Business?
I’m not sure when I was first introduced to the concept of “influencers” but it was quite intriguing to me at the time. The concept included the ideas that certain people, whether they are in your local community, somewhere else in the world you spend time in frequently, or in your online community have the connections and the ability to help others in achieving their business or personal goals.
These goals range in diversity from being introduced to someone you’d like to meet with for coffee, someone you would like to have an a client, or even someone you would like to interview for your podcast. When I was first online I dreamed of meeting these influencers and even of becoming one myself in the future.
The first step with this strategy is to make a list of the people you would most like to connect with, and the reason why this would be of value to them and to you. I was somewhat reluctant to even start such a list at first, but after having a mentor who required us to make a list of people we wanted to collaborate or joint venture with I understood the value of this type of thought process and list.
Never one to pass up an opportunity, I began by adding the biggest names to my list, along with the reason why I wanted to connect with them. It didn’t matter if these people seemed far out of my circle of influence, or if the reason I wanted to connect with them was more out of curiosity than solid business, I still added their names. I was on a quest to begin connecting with influencers to build my business!
Within a few weeks I found myself at my first Rotary Club meeting in my community, and wouldn’t you know it that three of the names on my list were there in the flesh! One was the new Mayor, another was a man who had been named to the “Forty Under 40” group that summer, and the third was a woman who wrote a type of “society page” column for the local newspaper. I was dumbstruck at first but soon found my voice and introduced myself to each of them. In that moment I realized that connecting with people, whether I thought of them as influencers or not, was something I would benefit from implementing on a regular basis. Something inside of me shifted and I went from the feeling of “me” and “them” to “us” when it came to connecting with others for mutual benefit.
My recommendation to you is that you start your list right away. And remember to include the reason why you would like to connect with each person so that you may more easily prioritize your actions later on. Then go about the process of reaching out to each person in a personal and professional way. This has become much easier to do because of social media, but don’t be surprised if you still run into gatekeepers for certain people you want to connect with further. Be polite, professional, and persistent and see where that takes you. As you begin to connect, ask people for an introduction to someone else on your list. Your reputation will grow and your life will change as a result of connecting with influencers.
I’m Connie Ragen Green, an author, international speaker, and online marketing strategist for entrepreneurship. Connect with me at ConnieRagenGreen.com and let’s discover how we can work together.