I write lots of articles, but I needed a better way to connect with people online. Writing short reports is the best way I have found to reach out to new prospects by showing that you have a level of expertise in your niche. These reports are a way of providing useful content to your prospects while showing that you are credible in your niche. You can then use them in a variety of ways in order to build your list and to drive traffic to your sites.
There are several ways to create your report. I have learned this strategy from a training course I took on how to write short reports. The fastest and easiest is to use articles on your topic and combine them together. Remember to follow the rules on this by keeping the article intact. This means that you must not change a word, and keep the resource box at the end. You can choose several articles on your topic and create your short report. Add a few paragraphs at the beginning and end and it will be complete.
I also like to repurpose other writing I have done in order to create my report. This would include using outlines from teleseminars I have given, using transcriptions of webinars I have taught, and even taking my autoresponder messages and turning them into a logical sequence to present to my prospects.
For each report, my goal is to distribute it to as many people as possible. I like to set up an optin page to give it away to new people, email it to my list as a bonus for staying with me, and to give it to joint venture partners as a way for them to introduce me to their lists.
Within the report I include links to my own and affiliate products, as well as to my main site. The idea is to make sure people have a way to reach you when they decide you have something to offer them.