Are you using article marketing to build your marketing funnel? Article marketing is one of the best long-term methods for getting your information and message out to the world. Once you discover how powerful this marketing method can be in driving highly targeted traffic to your blog and other sites you will want to know more about how to do this to build your own business and increase your visibility. Think about the people you want to reach, the sites you want to send them to, and how you will then follow up once your readers have joined your list and become a part of your community.
Write your articles with the end in mind. What I mean by this is that you will want to use the words and phrases your target market is already using when you choose your article titles and main points. I will use real estate investing as my example here. If your goal is to sell your prospects into a membership site on real estate investing, you will want to use a phrase such as how to invest in real estate when writing your article. Teach the reader as much as you can about the benefits of investing in real estate so that they will be even more likely to click on your click when they get to the end of your article.
The key is to then send your readers to a site where they can opt in to receive a free report or audio recording on how to get started as a real estate investor. Keep it simple so that they can see what information you have to offer, give you their name and email address, and receive your free information immediately when they check their email. You will have taken then from reader to visitor to prospect in a period of just minutes.
You must then follow up on the promise you made when you first wrote the article. You shared details on your topic, in this case real estate investing, and then offered more information about this through your website. Finally, ask them to buy your product or join your membership site to receive even more valuable information that you are not giving away for free.
The result is a marketing funnel that will bring you business for years to come. It all starts with your original article, and takes your prospect away from the article directory, onto your list, and into your community of clients. You can do this over and over again when you take the time to get started with article marketing. This Article Marketing Jumpstart program is the best training I have found on how to do this quickly.