Choosing the right affiliate programs to promote to your list is something that will take time and thought. I like to think of my recommendations as ones that will be worth the money I am asking someone to spend. When I am deciding which products and services to promote I think about the person who is offering them, what my prospects want and need, and how the product or service fits in with what I have to offer.
I only promote what I have used and benefitted from. I think of this as recommending what I love, and it works out very well for everyone involved. Take a close look at what you have purchased over the past year or so, and then ask yourself which products, services, and people you would be proud to recommend to people you care about. Then become an affiliate for that person and get your affiliate links in place.
Whatever you promote must be a good match for your market. It will not make any sense at all to recommend something that someone could not use or benefit from. You know why your prospects came to you in the first place, so provide them with things that are a good match for what they want and need.
As you begin to create your own products and services it will become easier to decide what you will promote that belongs to someone else and what you will do yourself. I love the idea of making a product that is complimentary to what someone else has to offer. This way I can earn income from my own sales as well as what people purchase through my affiliate link.